iQIYI signs local content partnership deal with Media Prima’s Primeworks Studios
Malaysia’s biggest content producer and distributor, Primeworks Studios and iQIYI signed a content partnership deal that will see six (6) of TV3’s top Malay drama series on iQIYI, as the leading media platform expands into the international markets.
The highlight of the deal would be the second season of the mega-hit drama series, 7 Hari Mencintaiku which debuted on iQIYI beginning 24 July 2020 onwards. Following its premiere on the iQIYI platform, subsequent episodes will be made available exclusively to viewers for free just one hour after its broadcast on TV3.
Having had a successful run on TV3, the first season of 7 Hari Mencintaiku will also be made available on iQIYI as a catch-up option for audiences. The intricate story of Khuzairi’s unreciprocated love for Mia and the mere seven days it takes for Mia to realise her true feelings for Khuzairi stole the hearts of millions across the nation, raking in a total of 12 million viewers. The second season promises more intensity as we follow Mia and Khuzairi, a now seemingly happy couple through the possibility of a third person entering their marriage.
The deal includes other TV3 titles like Leftenan Zana, Kampung People, Setelah Ku Dimiliki, and the much-anticipated brand new series Pengantin Satu Malam that is set to air on TV3 in August this year and will also be made available exclusively on iQIYI for free just one hour after broadcast.
“Deals like this, with partners like iQIYI, are important for us to keep up with changing viewership trends. It allows us to not only move with the times but also reach out to potential new audiences,” said Ahmad Izham Omar, CEO of Primeworks Studios.
“It is our goal to deliver the most relevant and compelling Asian content to our users and having a high-quality catalogue of local content is a significant part of our strategy. Therefore, we are excited to announce this content partnership with Media Prima as it marks a major milestone for iQIYI in delivering relevant and compelling local Malaysian content to our users. With creative-led top management in Media Prima like box-office producers Dato’ Iskandar Mizal (Paskal The Movie, WIRA) and Ahmad Izham Omar (Pulang, Ejen Ali The Movie), we look forward to having this selection of their top content on our platform.” said Dinesh Ratnam, iQIYI Country Manager for Malaysia, Singapore, and Brunei.
7 Hari Mencintaiku 2 began airing on 2 July 2020 via TV3 from Monday to Friday at 7:00 p.m. Episodes 1-16 will debut on iQIYI on 24 July 2020 and all subsequent episodes will also be available exclusively on www.iQ.com and on the iQIYI app for free just one hour after its broadcast.
Titles available on iQIYI
(in Malaysia, Singapore, and Brunei only)
7 HARI MENCINTAIKU SEASON 1
(SEASON 1: 28 episodes x 60 mins)
The intricate story of Khuzairi’s unreciprocated love for Mia and the mere 7 days it takes for Mia to realise her true feelings for Khuzairi.
Cast : Siti Saleha, Shukri Yahaya, Wan Sharmila, Syazwan Zulkifli
7 HARI MENCINTAIKU SEASON 2
(SEASON 2: 33 episodes x 60 mins)
Mia and Khuzairi now live a picture-perfect life. Along with their children, they are the envy of those around them. Their rosy life suddenly turns to turmoil when Khuzairi’s mother introduces Nurul, her choice for Khuzairi’s second wife.
Cast: Siti Saleha, Shukri Yahaya, Wan Sharmila, Syazwan Zulkifli
(16 episodes x 60 mins)
Zana is passionate about joining the military. Her father, Major Rahmat, on the other hand, doesn’t feel that Zana will be able to face the mental and physical challenges that it takes. Despite his inhibition, Zana secretly applies to be admitted to the Malaysian Armed Forces. Upon being successfully admitted, she finds that her father might not have been completely wrong with his assumptions. Will Zana withstand the challenges in military camp to prove her father wrong or will she succumb to the pressure?
Cast: Janna Nick, Sheila Rusly, Redza Rosli, Tunku Hanis
(13 episodes x 60 mins)
A family goes undercover in the outskirts of a village as the father, Razif, is put under custody protection before he testifies against his mafia boss.
Cast: Elly Mazlein, Rashidi Ishak, Reina Diana, Namron, Hun Haqeem
PENGANTIN SATU MALAM
(28 episodes x 60 mins)
Desperate for money, Zulaikha makes a pact with her woman-hating boss to spend just one night with him in exchange for the money
Cast: Amelia Henderson, Nazim Othman
SETELAH KU DIMILIKI
(28 episodes x 60 mins)
Tragedy strikes a couple leading them to be separated and forced to walk their own paths through life. Little do they realise that those paths lead back to one another.
Cast: Zul Ariffin, Intan Najuwa and Tiz Zaqyah
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