Hong Kong– Regional advertising agencies and clients can access www.thepowerofpaytv.com, a website launched by the Cable & Satellite Broadcasting Association of Asia (CASBAA) to highlight marketing opportunities for the client and agency community to reach Asia Pacific pay-TV industry customers. The site provides industry research findings along with TV network data, client case studies and industry news. Paul Corrigan, CASBAA’s consultant who coordinated development of the site … [Read more...] about CASBAA’s website demonstrates “The power of pay-TV”
broadcaster news
Vodafone launches ‘24-hour roadblock’ marketing campaign across Star India’s 13 channels
Hong Kong / Mumbai– International mobile communications group Vodafone collaborated with STAR India to launch an unprecedented 24-hour nationwide re-branding campaign on all commercial airtime across the Star India network starting Sept. 20 for mobile service Hutch Essar, which is being renamed Vodafone Essar following Vodafone’s purchase of a controlling interest in Hutchison Essar. Vodafone ran TV commercials, transition bumpers and contest spots to promote the Vodafone Essar brand … [Read more...] about Vodafone launches ‘24-hour roadblock’ marketing campaign across Star India’s 13 channels
Discovery and Visa premiere ‘Unexpected’ series
Singapore/Beijing - Discovery Networks Asia, together with Visa, premiered six short films at the Wanda Cinema in Beijing. The short films are the result of a four-month program ‘A Journey of Adventures and Dreams,’ which aims to showcase some of China’s top filmmaking talent. Travel Satellite TV will air the short films on the Discovery Travel & Living block from Sept. 27 to Nov. 1. On April 24, six young Chinese filmmakers were chosen to produce a series of five-minute short … [Read more...] about Discovery and Visa premiere ‘Unexpected’ series
Cash injection enables Rive Gauche to add new divisions, execs
Los Angeles– Independent television distributor Rive Gauche Entertainment (RGE) has established new business units and recruited two senior sales executives following a multi-million dollar investment from Cedar Lane, a New York-based private fund. RGE Chairman Jon Kramer said the new capital (exact amount wasn't disclosed) will be allocated towards corporate expansion as well as increasing the company’s acquisition, development and co-production activities. RGE has established … [Read more...] about Cash injection enables Rive Gauche to add new divisions, execs
Deals a reality for Rive Gauche
Los Angeles- Rive Gauche Television has secured broadcast sales worldwide for three reality properties – Whacked Out Sports, Dog Whisperer and Lisa Williams: Life Among the Dead. Whacked Out Sports has been sold to a number of countries including Seven Network (Australia), Pyramid Entertainment (India), Lativi (Indonesia), All Time Entertainment (Middle East) and AXN Asia Network (Asia). In Asia, Dog Whisperer was bought by Prime (New Zealand) and UBC (Thailand), and it airs on Foxtel … [Read more...] about Deals a reality for Rive Gauche
Scary success for Spike TV’s Scream 2007
New Jersey – Honoring the best in the genres of horror, sci-fi and fantasy in the categories of film, television and comic books, Spike TV’s Scream 2007 will be distributed by Alfred Haber Distribution, Inc. (AHDI). Robert Kennedy, AHDI’s Executive Vice President, Worldwide Sales, announced significant deals in key territories including STAR (pan-regional SE Asia), MBC (pan-regional Middle East), Showtime (Australia), DBS (Israel), and FOX (Japan). Scream 2007 will tape on Oct. … [Read more...] about Scary success for Spike TV’s Scream 2007