Hong Kong / Mumbai– International mobile communications group Vodafone collaborated with STAR India to launch an unprecedented 24-hour nationwide re-branding campaign on all commercial airtime across the Star India network starting Sept. 20 for mobile service Hutch Essar, which is being renamed Vodafone Essar following Vodafone’s purchase of a controlling interest in Hutchison Essar. Vodafone ran TV commercials, transition bumpers and contest spots to promote the Vodafone Essar brand from 9 pm on Sept. 20 to 9 pm the following day to potentially reach 63 million viewers in five languages of Hindi, Tamil, Bengali, Marathi and English through 13 channels including Star Plus, Star One, Star Gold, Star Movies, Star World, Channel [V], Star Utsav, Star Vijay, Star News, Star Ananda, Star Majha, National Geographic Channel and History Channel.