Hong Kong– Regional advertising agencies and clients can access www.thepowerofpaytv.com, a website launched by the Cable & Satellite Broadcasting Association of Asia (CASBAA) to highlight marketing opportunities for the client and agency community to reach Asia Pacific pay-TV industry customers. The site provides industry research findings along with TV network data, client case studies and industry news. Paul Corrigan, CASBAA’s consultant who coordinated development of the site explained, “The idea is to deliver a ‘one-stop’ pay-TV advertising information resource for media planners across the region.” He noted that most markets with a viable pay-TV advertising medium now have reliable measurement to make the industry more accountable to clients. Thepowerofpaytv.com was created in recognition of the changing broadcast market as well as clients and agency planners having greater choice in spending advertising budgets. It serves as an online tool detailing the merits of using pay-TV as part of a fully integrated marketing solution.