What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound systems, 3D films, and most recently Virtual Reality (VR). The Martian for example, was one of the first commercial VR efforts to come out of Hollywood. As the industry grapples with the transition from physical media to a more digital-centric business model, it has to create new revenue streams. The ways … [Read more...] about Virtual Reality is more than a buzzphrase