Hong Kong – To boost its effectiveness as an advocate of multichannel TV advertising, the Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced the appointment of Jenny Setnicker as Head, Advertising Development. Based in Singapore, Setnicker will be responsible for promoting the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multi-channel TV sector in all its forms. In addition, she will … [Read more...] about CASBAA appoints new head for advertising development
BBC Worldwide
BBC Worldwide and Viki Partner to bring global video advertising to new markets
Singapore – Viki, Inc., the global TV site powered by fans, has announced a video advertising partnership with BBC Worldwide. The partnership leverages the strong sales and operations team at BBC Advertising, BBC Worldwide's advertising sales business, to help Viki meet global interest and demand for video advertising opportunities in Asia, Europe and the Americas. Through the advertising partnership, Viki offers top brands visibility among coveted young Internet consumers through premium … [Read more...] about BBC Worldwide and Viki Partner to bring global video advertising to new markets
Breaking@MIPTV: BBC Worldwide unveils two global TV events
Cannes – Jana Bennett, President Worldwide Networks and Global BBC iPlayer, today confirmed the network’s commitment to stage global television events as she unveiled two new seasons for 2012 at MIPTV. London Calling and Planet Earth Live will run simultaneously across the BBC channels around the world. London Calling is a unique season of programmes that celebrate the music, fashion, art, culture and history of Britain’s capital city. The season will be led by LIVE … [Read more...] about Breaking@MIPTV: BBC Worldwide unveils two global TV events
Breaking@MIPTV: BBC Worldwide and CCTV to co-pro
BBC Worldwide and CCTV-9, the documentary channel of Chinese state broadcaster CCTV, have today signed two co-production deals for new science series Generation Earth and Wonders of Life. The deals mark the first co-production arrangement between CCTV-9 and BBC Worldwide. The new productions bring together CCTV and the BBC’s award-winning Science Unit for the first time. BBC Worldwide, the commercial arm of the BBC, brokered the deals and will distribute the series globally. … [Read more...] about Breaking@MIPTV: BBC Worldwide and CCTV to co-pro
MIPTV: NHK acquires BBCWW’s Titanic doco
BBC Worldwide has concluded its first pre-sale of new documentary Titanic & Me to Japan’s national broadcaster NHK, ahead of next week’s MIPTV. The one-off special is produced by 360Production in association with Northern Ireland Screen. The programme marks the 100th anniversary of the sinking of the Titanic. This unique account of one of the most famous disasters in history brings together, for the first time, the individual stories of those who built, operated or were … [Read more...] about MIPTV: NHK acquires BBCWW’s Titanic doco
BBC Worldwide Japan appoints new president
Ken Munekata has been appointed President of BBC Worldwide Japan, effective immediately. He joins BBC Worldwide after nearly three decades at Sony Corporation, where he most recently held two roles concurrently – President of Sony Pictures Entertainment Japan and President of Sony Broadcast Media. Based in Tokyo, Munekata will report to Joyce Yeung, General Manager & Senior Vice President, BBC Worldwide Sales & Distribution Asia. He will be responsible for leading the … [Read more...] about BBC Worldwide Japan appoints new president