BBC Worldwide has announced it is restructuring its advertising sales arm. Under the restructure, BBC Worldwide's ad funded media assets will be partially decentralised as its wholly owned local channel businesses are migrated into the company's regions, and it moves these businesses into regional P&Ls. The units that will remain centralised and based out of London are global advertising sales for BBC World News, BBC.com and BBC World Service, and for external clients such as Lonely Planet … [Read more...] about BBC Worldwide announces changes to advertising sales
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BBC World News and BBC.com release results of global study on news consumption habits
BBC World News and BBC.com have released the results to their global study on consumption of news in the digital age. Conducted by InSites Consulting, the study surveyed more than 3,600 owners of digital services in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France and the U.S. Survey participants were top income owners and owners of at least three different devices, so as to determine the growing impact of TV, smartphones, tablets and laptops on people’s news … [Read more...] about BBC World News and BBC.com release results of global study on news consumption habits
BBC World News and BBC.com launch “Live the Story” global marketing campaign
Singapore/London – The BBC announced that BBC World News and BBC.com will launch a new brand positioning and major global marketing campaign titled “Live the Story” today. The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, Singapore, Hong Kong and additional activity across other European markets and the U.S. According to BBC, the campaign focuses on … [Read more...] about BBC World News and BBC.com launch “Live the Story” global marketing campaign
BBC launches sports mobile app for international audience
The BBC’s international website has launched a sports mobile application for iPhone and iPod touch devices across the globe. The free app features the BBC’s expert coverage to deliver news, live scores, stats, commentary and analysis on-the-go. The app’s customisable menu allows audiences to keep up with their favourite sports from breaking football news and gossip, to LIVE text coverage of the UK Premier League, Rugby Union Six Nations championship and the upcoming F1 season. … [Read more...] about BBC launches sports mobile app for international audience
BBC Worldwide to close BBC Entertainment and CBeebies in India
BBC Worldwide has confirmed the closure of two of its branded channels in India – BBC Entertainment and CBeebies – which will no longer be available after this month. BBC World News, the BBC’s international news and current affairs channel, will remain available to Indian viewers. In an announcement via the BBC Entertainment Facebook page, the company said the decision to withdraw these BBC channels has not been an easy one to take. It added that India is a dynamic and fast … [Read more...] about BBC Worldwide to close BBC Entertainment and CBeebies in India
BBC’s international news services global audience hits 239 million
BBC’s international news services which includes BBC World News, BBC World Service and bbc.com, has hit global weekly audience estimates of 239 million. These figures were driven by the performance of BBC Arabic and BBC Persian services as tumultuous events in the Middle East and North Africa get unfolded, causing audiences to turn to the BBC for independent news they could trust. In the past year, BBC's Arabic Service has seen a record rise in audiences with 25 million adults tuning in … [Read more...] about BBC’s international news services global audience hits 239 million
