MP & Silva announced the re-launch of BallBall a NewsCorp-owned digital football service in Southeast Asia (Indonesia and Vietnam) that provides football highlight clips from the world’s leading football leagues including the English Premier League, Ligue 1, Bundesliga and Serie A. MP & Silva worked with Simplestream, a leading provider of video services such as live streaming and live-to-VOD to manage the implementation of the new BallBall video platform which ingests … [Read more...] about MP & Silva launches football service
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News Corp launches global programmatic ad exchange
New York - News Corp has announced plans to launch a global programmatic advertising exchange allowing marketers to collectively leverage the company’s online and mobile products and first-party data for programmatic buying and real-time bidding. News Corp properties will discontinue any remaining arrangements with third-party ad networks. The News Corp Global Exchange comprises more than 50 leading web sites and mobile products, reaching millions of subscribers and users … [Read more...] about News Corp launches global programmatic ad exchange
News Corp launches football app in Asian markets
New York - News Corp announced the launch of a new mobile and online product to deliver near-live highlights of the world's leading football leagues and other exclusive content to fast-growing markets in East Asia. BallBall will provide exclusive highlight clips, including every goal from England's Barclays Premier League. The Jeep brand has signed on as launch sponsor for BallBall across all three territories.As a new initiative, BallBall was developed by leveraging existing resources and … [Read more...] about News Corp launches football app in Asian markets
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