New York – News Corp announced the launch of a new mobile and online product to deliver near-live highlights of the world’s leading football leagues and other exclusive content to fast-growing markets in East Asia. BallBall will provide exclusive highlight clips, including every goal from England’s Barclays Premier League. The Jeep brand has signed on as launch sponsor for BallBall across all three territories.
As a new initiative, BallBall was developed by leveraging existing resources and collaboration from across News Corp, including Fox Sports Australia, News UK, Dow Jones and The Wall Street Journal.
“BallBall’s launch is a significant moment in the e-evolution of the new News,” said Robert Thomson, Chief Executive of News Corp. “It is all about the mobility of unique content and the upward mobility of Asia. As well as exclusive highlights, our company has unique access to great football writing, statistics, and the players, both on the field and in the industry, and we will bring Asian fans much closer to the action. Football is the ultimate global sport in an era of globalisation and digitisation — this new company will ride the momentum of those two mega-trends.”