News Corp launches global programmatic ad exchange
New York – News Corp has announced plans to launch a global programmatic advertising exchange allowing marketers to collectively leverage the company’s online and mobile products and first-party data for programmatic buying and real-time bidding. News Corp properties will discontinue any remaining arrangements with third-party ad networks.
The News Corp Global Exchange comprises more than 50 leading web sites and mobile products, reaching millions of subscribers and users worldwide via WSJ.com, Times.co.uk, NYPost.com, TheAustralian.com.au, News.com.au, MarketWatch.com, TheSun.co.uk and more, including BallBall, the recently launched mobile app and web site for exclusive European football highlights in Japan, Indonesia and Vietnam.
News Corp Chief Executive Robert Thomson said, “Content aggregators would like to commodify our content, while data scrapers would like to aggregate our audience – the only way to reach the world’s greatest content and the most prestigious and lucrative audiences is directly through our digital properties. Third parties are no longer invited to the party.”