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New kids on the block

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AXN Beyond Launch date in Asia: January 2008 Sibling channels in Asia: AXN Beyond is the fourth 24/7 offering from SPE Networks – Asia, which also operates action and adventure channel AXN; youth- and animeoriented channel Animax; as well as female-skewed channel SET. Target audience: Predominantly males between the age of 15-40. Thrill-seeking individuals always seeking the unconventional and the extraordinary, with an insatiable appetite for spooks and chills. Loves to delve into the … [Read more...] about New kids on the block

Singapore Tourism Board boost for The Contender Asia

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Singapore – The Contender Asia has received a timely endorsement from the Singapore Tourism Board (STB) with its inclusion into the Film in Singapore! Scheme. Initiated by the STB, the scheme aims to encourage filmmakers and TV producers to film and produce quality movies and TV programs in the Lion City. Winnie Pua, STB’s Director, Brand Management said, “The combination of Imagine OmniMedia, Mark Burnett Productions and DreamWorks SKG coupled with the proven US Contender … [Read more...] about Singapore Tourism Board boost for The Contender Asia

AXN brings on board six sponsors for The Amazing Race Asia 2

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The Amazing Race Asia is set to return for a second season on AXN with six sponsors, Aviva, Caltex, Nokia N-series, Sony Electronics Asia Pacific, Bintan Lagoon Resort and Standard Chartered Bank, on board. Similar to the first season which attracted more than 15 million viewers, sponsors’ products and services will be incorporated into the branded entertainment program which will debut towards the end of 2007. Currently in production, TARA 2 promises to “go well beyond Asia” … [Read more...] about AXN brings on board six sponsors for The Amazing Race Asia 2

SPE Networks – Asia beefs up programming team

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Singapore – Sony Pictures Entertainment (SPE) Networks - Asia has beefed up its programming team in the advent of its new channel, AXN Beyond. The new hire is Marianne Lee, Associate Director of Programming for AXN. She is responsible for program acquisitions for AXN and Sony Entertainment Television (SET). Previously, Lee was with TVB Pearl in Hong Kong - first with the Marketing & Sales department, responsible for airtime & sponsorship sales, followed by the Program Division, in charge … [Read more...] about SPE Networks – Asia beefs up programming team

Deals a reality for Rive Gauche

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Los Angeles- Rive Gauche Television has secured broadcast sales worldwide for three reality properties – Whacked Out Sports, Dog Whisperer and Lisa Williams: Life Among the Dead. Whacked Out Sports has been sold to a number of countries including Seven Network (Australia), Pyramid Entertainment (India), Lativi (Indonesia), All Time Entertainment (Middle East) and AXN Asia Network (Asia). In Asia, Dog Whisperer was bought by Prime (New Zealand) and UBC (Thailand), and it airs on Foxtel … [Read more...] about Deals a reality for Rive Gauche

AXN Beyond to take off on SkyCable

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Manila - SkyCable will be one of the first cable providers in the world to carry Sony Pictures Entertainment Networks Asia’s brand new channel AXN Beyond by Jan. 1, 2008. A spin-off channel of the widely popular action adventure station AXN, AXN Beyond will spotlight more sci-fi, supernatural, paranormal and out-of-the-ordinary shows. The line-up includes first-run deals for The Dresden Files, a mystery/fantasy series based on the books by Jim Butcher and exec-produced by Nicolas Cage. … [Read more...] about AXN Beyond to take off on SkyCable