The Amazing Race Asia is set to return for a second season on AXN with six sponsors, Aviva, Caltex, Nokia N-series, Sony Electronics Asia Pacific, Bintan Lagoon Resort and Standard Chartered Bank, on board. Similar to the first season which attracted more than 15 million viewers, sponsors’ products and services will be incorporated into the branded entertainment program which will debut towards the end of 2007. Currently in production, TARA 2 promises to “go well beyond Asia” … [Read more...] about AXN brings on board six sponsors for The Amazing Race Asia 2
AXN
SPE Networks – Asia beefs up programming team
Singapore – Sony Pictures Entertainment (SPE) Networks - Asia has beefed up its programming team in the advent of its new channel, AXN Beyond. The new hire is Marianne Lee, Associate Director of Programming for AXN. She is responsible for program acquisitions for AXN and Sony Entertainment Television (SET). Previously, Lee was with TVB Pearl in Hong Kong - first with the Marketing & Sales department, responsible for airtime & sponsorship sales, followed by the Program Division, in charge … [Read more...] about SPE Networks – Asia beefs up programming team
Deals a reality for Rive Gauche
Los Angeles- Rive Gauche Television has secured broadcast sales worldwide for three reality properties – Whacked Out Sports, Dog Whisperer and Lisa Williams: Life Among the Dead. Whacked Out Sports has been sold to a number of countries including Seven Network (Australia), Pyramid Entertainment (India), Lativi (Indonesia), All Time Entertainment (Middle East) and AXN Asia Network (Asia). In Asia, Dog Whisperer was bought by Prime (New Zealand) and UBC (Thailand), and it airs on Foxtel … [Read more...] about Deals a reality for Rive Gauche
AXN Beyond to take off on SkyCable
Manila - SkyCable will be one of the first cable providers in the world to carry Sony Pictures Entertainment Networks Asia’s brand new channel AXN Beyond by Jan. 1, 2008. A spin-off channel of the widely popular action adventure station AXN, AXN Beyond will spotlight more sci-fi, supernatural, paranormal and out-of-the-ordinary shows. The line-up includes first-run deals for The Dresden Files, a mystery/fantasy series based on the books by Jim Butcher and exec-produced by Nicolas Cage. … [Read more...] about AXN Beyond to take off on SkyCable
The Contender Asia set to be a knock-out
Singapore – The opening fight of Muay Thai boxing for the 15-episode series The Contender Asia was filmed Wednesday night at The Contender House in front of an invited audience. Those ringside signed non-disclosure agreements, with the same expected of ticket-holders for the twice-weekly fights on Wednesday and Saturday nights, for the next seven weeks. Series is scheduled to air on pan-regional channel AXN from December 2007. Riaz Mehta, CEO of Imagine Omnimedia and the show’s … [Read more...] about The Contender Asia set to be a knock-out
Gloves are on for The Contender Asia
Singapore – The opening fight of Muay Thai boxing for the 15-episode series was filmed Wednesday night at ‘The Contender House’ in front of an invited audience. Those 400-people ringside signed non-disclosure agreements, with the same expected of fight-goers for the two fights per week, Wednesday and Saturday nights, for the next seven weeks. Series will air on pan-regional channel AXN from December 2007, with deals to sell the show in Europe and the US still pending. Riaz … [Read more...] about Gloves are on for The Contender Asia