The Asia Video Industry Association (AVIA) has released a new research study entitled Premium OTT – Building its Rightful Place in the Digital Market, to understand the usage of different video services in Singapore and attitudes towards them. The independent research study conducted by Milieu Insight was unveiled to agencies, advertisers and brands at AVIA’s first OTT Upfront Showcase where two of the region’s top premium video services, iQIYI and Viu, presented previews and … [Read more...] about AVIA releases OTT Study in Singapore at its first OTT Upfront Showcase presenting premium content at its best
AVIA
Korean content powerhouse shaping the entire Asian video landscape
The Asia Video Industry Association (AVIA) welcomed over 200 delegates from across the region for its first-ever Korean-focused conference and its first in-market event since 2019, with Korea in View, which took place on 30 August at the Westin Josun, Seoul. To set the scene, AVIA CEO Louis Boswell presented key highlights from AVIA’s Korea in View 2022 Report. Ranking 10th among the world’s largest economies and 4th in Asia, South Korea had risen from one of the poorest countries in the … [Read more...] about Korean content powerhouse shaping the entire Asian video landscape
AVIA’s Coalition Against Piracy makes progress in the fight against video piracy
The Asia Video Industry Association (AVIA) has been leading the way in the fight against piracy with its Coalition Against Piracy (CAP), a group that provides insights into the video industry via reports and conferences that aims to support a vibrant video industry. Leading the way in AVIA’s fight against piracy is newly-appointed CAP General Manager, Matthew Cheetham who took over the role from Aaron Herps in February. A qualified lawyer specialising in intellectual property, particularly in … [Read more...] about AVIA’s Coalition Against Piracy makes progress in the fight against video piracy
AVIA, CAP says Indonesia continues to lead the way in site blocking
The Coalition Against Piracy (CAP) has been tracking traffic to sites that have been blocked in Indonesia, as well as overall traffic to pirate sites and legitimate sites. The Indonesian government started blocking illegal sites in the middle of 2019 and by April this year, the total number of sites blocked in Indonesia had topped 3,500. CAP’s latest data also showed traffic to all pirate sites in Indonesia was down by 75% as of January this year compared to when tracking first started in … [Read more...] about AVIA, CAP says Indonesia continues to lead the way in site blocking
AVIA OTT Summit ends with optimism for growth in Asia and a strong focus on content and the consumer
The Asia Video Industry Association (AVIA) hosted over 850 delegates and featured over 80 industry leaders at the recent OTT Summit, with conversations revolving a lot on the subject of growth, from subscriber and revenue growth to increased local content investment and an intense focus on the customer. In discussing the outlook for the video industry in Asia, Vivek Couto, Executive Director and Co-Founder of Media Partners Asia (MPA) indicated there remained a lot of room for growth. With … [Read more...] about AVIA OTT Summit ends with optimism for growth in Asia and a strong focus on content and the consumer
OTT Summit 2022 focuses on growth in the region as competition intensifies across the globe
The Asia Video Industry Association (AVIA) is set to host its annual OTT Summit from 30 – 31 March, as the video industry continues to go through a massive evolution. With the global OTT market valued at over US$100B in 2020 and expected to reach US$220B by 2026, more and more media and content companies are revolutionising their businesses and attempting to become players in the streaming arena. And with growth starting to slow down in North America and Europe, Asia Pacific is now an … [Read more...] about OTT Summit 2022 focuses on growth in the region as competition intensifies across the globe
