Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the world’s largest independent video software provider, today announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics. With its new addressable advertising offer, Astro’s media … [Read more...] about Astro debuts region’s first TV addressable advertising using Synamedia Iris
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Asia Video Summit wraps up a week of events highlighting the resilience of the industry
The Asia Video Industry Association (AVIA) ended off the year with a series of virtual conferences attended by over 1600 delegates across Asia Pacific, and its first in-person industry conference and dinner in over two years, Resilience 100, at the Grand Hyatt Singapore. The Asia Video Summit which was supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor was honoured to have Mr. Edward Yau, GBS, JP, Secretary for Commerce and … [Read more...] about Asia Video Summit wraps up a week of events highlighting the resilience of the industry
White Spark Pictures to go beyond the Milky Way with groundbreaking new VR film
White Spark Pictures, the award-winning Australian production company established by Briege Whitehead, is pleased to announce the completion of its latest Virtual Reality (VR) documentary project – Beyond the Milky Way – about one of the biggest-ever scientific endeavours in human history – the SKA, the world’s largest radio telescopes. The 25-minute VR film, narrated by professor Brian Cox (Universe), will have its world premiere at the WA Museum Boola Bardip in Perth, opening to the public … [Read more...] about White Spark Pictures to go beyond the Milky Way with groundbreaking new VR film
Astro’s CK Lee passes the baton to Nicholas John as new Head of Sports
Astro welcomes Nicholas John (Nick) as its new Vice President and Head of Sports reporting to Director of Content, Agnes Rozario, following Lee Choong Khay’s (CK) announcement to undertake a new regional senior position. Nick joined Astro from ESPN Star Sports in 2010 as a Senior Sports Producer raising the bar for Astro’s sports production and successfully activated Astro’s premium football experience to be on par with the global best. With his strong relationships with local sporting bodies … [Read more...] about Astro’s CK Lee passes the baton to Nicholas John as new Head of Sports
Astro unveils an all-new Astro experience with the addition of Netflix to its service
On November 9, Astro unveiled its all-new Astro experience, enabling customers to stream Netflix on Astro TV and enjoy better value and savings with new subscription packs. The all-new Astro packs are designed for customers who love the streaming and connected world, enabling them to stream all the shows they love on Ultra Box and soon, Ulti Box. Customers can now enjoy their favourite shows all in one place with Astro, from global streaming services like Netflix, Disney+ Hotstar, HBO GO, iQIYI, … [Read more...] about Astro unveils an all-new Astro experience with the addition of Netflix to its service
Asia Video Summit returns with five component events to wrap up the year
The Asia Video Industry Association (AVIA)’s marquee event of the year for the video industry, the Asia Video Summit, returns with a bang to wrap up a tumultuous year for media with five component events spread over two weeks and running the gamut of virtual, physical and hybrid. Kicking off this year’s Asia Video Summit will be the annual Policy Roundtable to be held on 11 November, which brings industry legal and policy experts together with regulatory officials from jurisdictions across the … [Read more...] about Asia Video Summit returns with five component events to wrap up the year