In appreciation of its wins at the Putra Brand Awards 2021, Astro will offer a free preview of all its Movies and Korean channels on TV and Astro GO to all Astro customers from 29 January to 6 February 2022. Henry Tan, Group Chief Executive Officer of Astro said, “We are thrilled to be voted by Malaysians as their top media brand once again. This year, it is even more special for us as we received not one but FOUR awards -- Platinum for Astro, Silver for Go Shop, and two Silver for radio, ERA … [Read more...] about Astro thanks customers with free previews of all movies and Korean channels
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Astro’s Sepak Takraw League breaks international barriers through broadcast partnership with ELEVEN
For the very first time, Malaysia’s Sepak Takraw League (STL) will be available to sepak takraw fans in Singapore, Thailand, Indonesia, Philippines, and Hong Kong. Fans in the region can look forward to live high-flying sports action of the Emas Anuar STL 2021/22 season from 7 January until 26 March 2022 on ELEVEN’s global OTT platform ELEVENSPORTS.com. This is made possible by Astro’s partnership with the international broadcaster for a 4-year exclusive broadcast rights deal to STL. Nicholas … [Read more...] about Astro’s Sepak Takraw League breaks international barriers through broadcast partnership with ELEVEN
Content is king: What media executives have to say on what’s hot for 2022 (Part three)
Asia’s content space has proven to be resilient in the past year when productions have been halted due to the ongoing pandemic. This year, we’ve seen multiple co-production deals being inked and hot new Original productions being launched, which says a lot about Asia’s thriving content space. But just how well did 2021 look for content and what’s in store for 2022? We’ve interviewed 10 media companies across studios, OTT platforms, and broadcasters to get their take on what the past year has … [Read more...] about Content is king: What media executives have to say on what’s hot for 2022 (Part three)
Astro selects Kaltura to power its standalone streaming service offering sooka
Kaltura, the video experience cloud, announced that Astro, Malaysia’s leading content and entertainment company, chose the Kaltura TV Platform to power sooka, its new streaming service targeted at millennials. Leveraging the multiple benefits of Kaltura Cloud TV, sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS). Astro selected the Kaltura TV Platform for sooka following a competitive Request for Proposals (RFP). Kaltura technology enables Astro to deliver … [Read more...] about Astro selects Kaltura to power its standalone streaming service offering sooka
Astro debuts region’s first TV addressable advertising using Synamedia Iris
Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the world’s largest independent video software provider, today announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics. With its new addressable advertising offer, Astro’s media … [Read more...] about Astro debuts region’s first TV addressable advertising using Synamedia Iris
Asia Video Summit wraps up a week of events highlighting the resilience of the industry
The Asia Video Industry Association (AVIA) ended off the year with a series of virtual conferences attended by over 1600 delegates across Asia Pacific, and its first in-person industry conference and dinner in over two years, Resilience 100, at the Grand Hyatt Singapore. The Asia Video Summit which was supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor was honoured to have Mr. Edward Yau, GBS, JP, Secretary for Commerce and … [Read more...] about Asia Video Summit wraps up a week of events highlighting the resilience of the industry
