Kuala Lumpur - ESPN STAR Sports today announced the launch of ESPNEWS, the first 24/7 sports news channel specially dedicated to Asian sports fans, on Astro's channel 818. Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS will provide Malaysian sports fans real-time sports news and action from their favorite sports. The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format. The channel’s … [Read more...] about ESPNEWS launches in Malaysia on Astro
Astro
Losing big wins ratings
Original or acquired format? Acquired program. Hallmark Channel was the exclusive channel to watch the inaugural season of the unscripted series first and exclusively in 22 territories across Asia. Why has it been chosen as a case study? What measurables do you have eg ratings, viewer voting, web traffic, contests, press coverage? The Biggest Loser Asia is tremendously successful on Hallmark Channel. Not only has it become a staple program for viewers across Asia, TBLA has propelled Hallmark … [Read more...] about Losing big wins ratings
Sports channel Astro Arena launch in Malaysia
Kuala Lumpur – Astro Arena, a sports channel on Astro launched March 26. Aired on Astro's channel 801, the 24-hour channel, which will be predominantly in Bahasa Malaysia, will feature Malaysians competing in the upcoming Youth Olympics in Singapore (August), New Delhi Commonwealth Games (October) and Guangzhou Asian Games (November). Astro Arena completes Astro’s Family Package with sports offering alongside entertainment, information and education. With Astro Arena, currently there … [Read more...] about Sports channel Astro Arena launch in Malaysia
Eurosport renews contract with Astro
Hong Kong - Eurosport Asia-Pacific Limited announced the renewal of its carriage deal with Astro. Eurosport and Astro signed a multi-year commitment to continue broadcasting both Eurosport, the flagship live sports events channel and Eurosportnews, the 24 hour international sports news channel, on the platform. The Eurosport channel had originally launched on the Astro platform in Malaysia in May 2007 and is currently available to Astro Sports subscribers. It will continue to be offered in the … [Read more...] about Eurosport renews contract with Astro
Eurosport renews contract with Astro
Hong Kong - Eurosport Asia-Pacific Limited announced the renewal of its carriage deal with Astro. Eurosport and Astro signed a multi-year commitment to continue broadcasting both Eurosport, the flagship live sports events channel and Eurosportnews, the 24 hour international sports news channel, on the platform. The Eurosport channel had originally launched on the Astro platform in Malaysia in May 2007 and is currently available to Astro Sports subscribers. It will continue to be offered in the … [Read more...] about Eurosport renews contract with Astro
KidsCo commissions new production in Malaysia
London - KidsCo, the international children's channel, has announced that it is producing a series of idents that will run on the channel's Asian feed in 2010. The idents are being produced in conjunction with Astro Productions and will highlight what kids are most passionate about. Filming will take place in Kuala Lumpur at popular local attractions including Bukit Bintang Street and the Batu Caves between 13 and 16 March. KidsCo is launching this project on the back of the success of the … [Read more...] about KidsCo commissions new production in Malaysia