Singapore – AXN has again cemented its position as Southeast Asia’s number one international channel, averaging 10.2million viewers every month, taking the top spot in results tabulated from January to October 2010. Malaysia, in particular, is a star performer. Not only is AXN the top international network, it is also the most-watched channel on Astro, leading in average monthly viewer reach at 5.9million. Amongst English channels, AXN beats the next closest competitor in primetime … [Read more...] about AXN a winning formula in Southeast Asia
Astro
ESPN STAR Sports partners Panasonic and Astro to showcase live BPL in 3D
Kuala Lumpur - ESPN STAR Sports and Panasonic announced their partnership to showcase a top selection of live matches from the season’s Barclays Premier League in 3-D in Malaysia on Astro. The initiative marks a major milestone in the Asian sports broadcasting industry as ESPN STAR Sports and Astro work together to bring the 3-D broadcast of select BPL live matches this season on Astro B.yond. The integrated sponsorship deal will see Panasonic enjoy dedicated exposure on ESPN STAR … [Read more...] about ESPN STAR Sports partners Panasonic and Astro to showcase live BPL in 3D
SWR, UR, EBS, and Astro join NHK/NED/JCC’s Discover Science
Cannes - NHK/NHK Educational Corporation, and Al Jazeera Children's Channel announced that their first co-production series Discover Science is gaining interest from broadcasters around the world. Already German broadcaster SWR; UR from Sweden, and EBS from Korea have come on board as co-producers since the series started calling out for partners in April; Astro will also broadcast the series in Malaysia and Brunei. Discover Science is a new science entertainment series that offers a chance to … [Read more...] about SWR, UR, EBS, and Astro join NHK/NED/JCC’s Discover Science
NDTV and Astro ink strategic pact for lifestyle channels
India/Malaysia - New Delhi Television Ltd. (NDTV) and a subsidiary of Astro All Asia Networks Plc have reached a definitive agreement to create a strategic alliance for lifestyle channels in India. As per the proposed transaction, South Asia Creative Assets Ltd. (which is a subsidiary of Astro All Asia Networks plc) will acquire a 49 percent stake in NDTV Lifestyle Holdings Pvt. Ltd. (NLHPL) in two tranches, the proposed holding company for NDTV Lifestyle Ltd. by way of subscription of US$40mn. … [Read more...] about NDTV and Astro ink strategic pact for lifestyle channels
Bernama TV gears up for October relaunch
Malaysia - Bernama TV is targeting a relaunch in October. Company spokesperson told Television Asia Plus that the channel is currently in the midst of rebranding, adding that “there will be a major change in the channel once the rebranding exercise has been finalized.” Available on ASTRO's Channel 502, Bernama TV is Malaysia's first 24-hour news channel, delivering up to the minute news from all over Malaysia, Asia and around the globe. The channel offers news in four languages: … [Read more...] about Bernama TV gears up for October relaunch
Astro wins Asia Responsible Entrepreneurship Awards 2010 for Investment in People
Kuala Lumpur - Astro took home an award in the Investment in People category at the prestigious Asia Responsible Entrepreneurship Awards (AREA) 2010 for its outstanding commitment to corporate responsibility and personal development of its people. Dato’ Rohana Rozhan, Chief Executive Officer of ASTRO said, “At Astro we aspire to enrich the lives of Malaysians. We aim to go beyond to delight our customers and improve lives in communities that we serve. As a present and contributing … [Read more...] about Astro wins Asia Responsible Entrepreneurship Awards 2010 for Investment in People