Scottsdale, Arizona- LCD will increasingly dominate the worldwide digital TV (DTV) market, while sales of HD TVs will rocket in the Asia Pacific over the next four years. That’s according to high-tech market research firm In-Stat, which predicts LCD will have almost 75% of the global DTV market in 2011, with plasma fading to less than 15%. After surveys in North America, Japan, Korea, the UK, France and Germany, In-Stat found 40% of consumers in Korea and 44% in France were strongly … [Read more...] about LCD to eclipse plasma as the king of DTV
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Visions of Leadership set for world premiere on The History Channel
Sydney- The History Channel Australia will present the world premiere of the documentary Visions of Leadership on September 7 at 7.30 pm EST. The producers, Georgia Carnegie and Karin Puels, say they have secured interviews with most of the dignitaries who will be in Sydney for three days in September at the 2007 APEC Leaders Conference. Among those who’ve agreed to participate are President Bush, Hong Kong SAR Chief Executive Donald Tsang, Australian Prime Minister John Howard, … [Read more...] about Visions of Leadership set for world premiere on The History Channel
Guangzhou audiences prefer Canto channels
Beijing- In the fiercely competitive Guangzhou TV market, where more than 100 channels are vying for eyeballs, the top five channels are all Cantonese, according to CSM Media Research. CSM’s latest survey ranked Jade Channel as the leader, with a provincial and city share of 24.09%, followed by Guangzhou TV (12.82%), Guangdong TV Zhujiang Channel (10.72%), TVS Movie & Drama Channel (6.68%) and Guangzhou TV News Channel (3.87%). Local channels in Guangzhou have a slim 2% market share. Hong … [Read more...] about Guangzhou audiences prefer Canto channels
Olympic sponsorship spending pole-vaults in China
Beijing- A year out from the Beijing Olympics, a Games-related media-spending blitz is well and truly underway in China. Two of the biggest advertisers, Snickers and UPS, have launched their campaigns in traditional and online media. “In the last three months, the main Olympic sponsors and their active competitors spent over RMB7b (US$922 million) in measured media – more than any other quarter in our tracking” said Matt Brosenne, International Business Director, CSM Media … [Read more...] about Olympic sponsorship spending pole-vaults in China
Yahoo!7 signs 3-year mobile deal with m.Net Corporation
Sydney- The Seven Network/Yahoo online venture Yahoo!7 has appointed m.Net Corporation as its provider of mobile marketing and distribution solutions. Under the three-year deal, m.Net will distribute content from Yahoo!7, Seven Network, and Pacific Magazines, with a particular focus on video. m.Net Chief Marketing Officer Scott Johnson said m.Net would work seamlessly with Yahoo!7 as part of its sales and marketing team to provide mobile solutions support for advertisers. This continued … [Read more...] about Yahoo!7 signs 3-year mobile deal with m.Net Corporation
Gibson to take the reins of ABC TV content creation
Sydney- Courtney Gibson, Head of Arts, Entertainment and Comedy at Australia's ABC TV, has been promoted to the network's Executive Head Content Creation. This newly-created position will see Gibson lead and manage ABC TV's content development and production across all genres, except children's. Kim Dalton, Director of Television said "This is a demanding new role, which requires an extensive array of skills, including leadership, creativity, strategic content planning, and the ability to … [Read more...] about Gibson to take the reins of ABC TV content creation