Singapore – In a recent pay-TV study of viewer behaviours and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have highly engaged audiences, who have an affinity for lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an … [Read more...] about Scripps, undisputed lifestyle programming lead
Asian Food Channel
Lifestyle Channels
Parent brand: Discovery Networks Asia-Pacific Sub or sibling brands: Discovery Channel, Animal Planet, Discovery Kids, Discovery Science, Discovery HD World, TLC, Eve, Turbo, DMAX, Investigation Discovery, Eurosport, Eurosport News, Setanta Sports. Ownership in Asia: Discovery Communications Senior executive for Asia: Arthur Bastings, President & Managing Director, Discovery Networks Asia-Pacific Channel description: DMAX is the definitive factual entertainment destination for … [Read more...] about Lifestyle Channels
New Food Hero for Asia
Singapore – Asian Food Channel and Food Network announced that two talented and passionate foodies have been selected as the 2015 Food Hero winners after a four-month talent search across Asia-Pacific. The finalists were judged on their performance in a series of food-based challenges, interviews, screen tests and most of all, on their abilities to engage with the viewers both on-air and in person. Viewers across Asia can look forward to Ili Sulaiman and Debbie Wong from Malaysia … [Read more...] about New Food Hero for Asia
AFC commissions new series
Asian Food Channel has green-lit two new formats, Family Kitchen with Sherson and Cooking for Love. Both original commissions are 6 x 30’ series and will premiere in August and September 2015 respectively. Family Kitchen with Sherson is a journey into cooking with a traditional Malaysian family, hosted by celebrity cook Sherson Lian and his mother, Ann Lian. The programme will bring together two generations of culinary wisdom, highlighting both cooks’ skills and passion for food. The … [Read more...] about AFC commissions new series
Food Wars Asia’ to premiere
Singapore – Food Network will premiere its latest original series, Food Wars Asia, which promises to end disputes on which restaurants make the best local dishes across Asia once and for all! Food Wars Asia will premiere on 7 April, at 8pm on StarHub channel 433. The 6 x 30’ series is hosted by Food Hero winner, Michele Lean and follows her as she visits popular food establishments in Singapore or Malaysia where she learns how they make their … [Read more...] about Food Wars Asia’ to premiere
Asian Food Channel dominates ratings
Singapore – Scripps Networks Interactive, Asia Pacific announced that one of its flagship food channels, Asian Food Channel (AFC) has been ranked as the number one lifestyle channel among women in Singapore and Malaysia for 2014. AFC is the food-focused channel that celebrates the unique Asian culinary experience with the added touch of global flavor. As measured by Kantar Media and AGBNMR Malaysia, AFC was ranked the number one lifestyle channel among women aged 25-54 in Singapore and the … [Read more...] about Asian Food Channel dominates ratings