Singapore – Scripps Networks Interactive, Asia Pacific announced that one of its flagship food channels, Asian Food Channel (AFC) has been ranked as the number one lifestyle channel among women in Singapore and Malaysia for 2014. AFC is the food-focused channel that celebrates the unique Asian culinary experience with the added touch of global flavor.
As measured by Kantar Media and AGBNMR Malaysia, AFC was ranked the number one lifestyle channel among women aged 25-54 in Singapore and the number one lifestyle channel during primetime (6pm-12mn) among the same audience group in Malaysia respectively. This marks the first year that AFC have achieved the number one position in both of these categories.
CheeK, Head of Creative, Content and Marketing of Scripps Networks Interactive, Asia-Pacific said, “Food is a very important aspect of our lives; if we are not talking about it, we are thinking about it, and planning for where and what to eat next! It is great that Asian Food Channel have been able to create such a personal connection with our viewers through our shared love for food, and have their trust to satisfy their culinary cravings 24 hours a day. ”
“The team has worked extremely hard in the past year, refreshing the Asian Food Channel brand, strengthening our digital assets and social media presence, implementing new programming strategies and introducing new shows such as Restaurant Redemption starring Ching He Huang. We also worked to bring the experience of our channel to life through unique on-ground events featuring celebrity chefs and key talents, and with Food Hero, our first regional talent search that ran across both food channels. Thisintegrated campaign, driven both on-air and online, gave fans the opportunity to realise their dreams of becoming a television host. All of this is a true testament of our commitment to provide unique and unrivaled entertainment experiences to our viewers.”
Since Scripps Networks acquired AFC in 2013, the team has introduced hundreds of hours of compelling content, including top rated titles, Spice of Life with Bal Arneson and Restaurant Redemption. The team has also premiered brand new original series such as Amazing Food Challenge: Fun in the Philippines (S2) – an action packed culinary competition, Must Try: Asia – a food based travelogue featuring AFC’s first Food Hero winner, Sarah Benjamin, and On the Go – a series that shows busy individuals how to eat well.