Kuala Lumpur- MSC Malaysia’s Multimedia Development Corporation (MDeC) has stepped up efforts to promote Malaysia-produced content to the international market with its Buyer Fly-In Program (BFP), a three-day networking event which commenced on August 22 as 20 potential content buyers from around the world were flown into Kuala Lumpur to meet with Malaysian content providers. Delegates in attendance represented 6 Hong Kong-based companies China Digital Entertainment Alliance, Moffy Ltd, … [Read more...] about MDeC flies content buyers from Asia, Europe and the US into Malaysia
asian content news
Nine feels the Power of 10
Sydney- Australia's Nine Network will produce a local version of the hit US game show Power of 10 after signing a format rights deal with Sony Pictures Television International (SPTI) In the US, the show hosted by Drew Carey delivered nearly 10 million viewers in its premiere on CBS last week. Nine hasn't named the host of the Australian show, which will debut in Oz in 2008. Power of 10 is described as a high stakes, high-tech, adrenaline-filled game show that puts contestants through the … [Read more...] about Nine feels the Power of 10
Heroes world tour kicks off on August 26
Los Angeles- In what is claimed to be the first global marketing initiative of its kind, 12 members of the cast of drama series Heroes will travel to eight countries around the world in eight days, beginning August 26 2007. The tour, sponsored by Nissan, ties in with the launch of Heroes season one DVD and HD DVD on August 28, the second season premiere on NBC on September 24, and the debut of the show in multiple international territories. NBC.com will cover the Heroes' global adventures … [Read more...] about Heroes world tour kicks off on August 26
Disney’s High School Musical 2 debuts with top ratings
Ratings highlights for August 17 2007 according to Preliminary Fast National Ratings, placed Disney’s High School Musical 2 as the “Most-Watched Basic Cable Telecast Ever”, having drawn 17.2 million viewers to top the previous record of 16 million held by ESPN’s Monday Night Football game on September 23 2006 by 8%. It also ranked as the top “Basic Cable Movie of All Time in Total Viewers”, surpassing the 15.5 million viewers drawn by previous record holder, … [Read more...] about Disney’s High School Musical 2 debuts with top ratings
Sanjay Nazareli joins BBC’s Global News as Controller of Marketing, Communications & Audiences
London- Sanjay Nazerali joins BBC’s Global News Division in the newly created post of Controller of Marketing, Communications & Audiences in September. Nazerali will report to Richard Sambrook, Director of BBC Global News. Nazerali will lead the MC&A teams at BBC World Service, BBC World television, BBC Monitoring and the BBC's international-facing online news services. He will also oversee the building of a single brand platform across the Global News Division and the development of a … [Read more...] about Sanjay Nazareli joins BBC’s Global News as Controller of Marketing, Communications & Audiences
Zonemedia taps Monica Chard as Global Advertising Sales Director
London– Monica Chard has joined Chellomedia’s global thematic channel operator Zonemedia as Global Advertising Sales Director. She is responsible for identifying and developing new advertising opportunities for the Zonemedia portfolio of channels. Chard will work with Zonemedia programmers and overseas representatives to formulate packages for international advertisers and fit with the brand strategy of channels including Zone Reality, Zone Club, Zone Horror, Zone Romantica and … [Read more...] about Zonemedia taps Monica Chard as Global Advertising Sales Director