London- Sanjay Nazerali joins BBC’s Global News Division in the newly created post of Controller of Marketing, Communications & Audiences in September. Nazerali will report to Richard Sambrook, Director of BBC Global News. Nazerali will lead the MC&A teams at BBC World Service, BBC World television, BBC Monitoring and the BBC’s international-facing online news services. He will also oversee the building of a single brand platform across the Global News Division and the development of a marketing communications strategy to ensure that each part of the division has maximum impact in a converging media environment. Sambrook said the pan-divisional post was created to communicate a unified Global News message worldwide. Nazerali was Managing Director of The Depot, a marketing consultancy he co-founded in 1998, where he worked with media clients including Channel 4, ITV, Discovery, the Sci-fi Channel, FX Channel, as well as BBC World Service and BBC World television.
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