Chinese television stations are gearing up for the 2008 Beijing Olympics with ad spend expected to soar for a Games being held on home soil. The International Olympic Council has already predicted broadcast revenues for the Beijing Olympiad to cash in at US$1.7 billion - 14% up on the Athens-held 2004 Games. Although the Chinese advertising market has grown ‘calmly’ at only 12% for the first 5 months of 2007, China-based CTR Market Research expects the market to experience a … [Read more...] about Going for Olympic gold
asian content news
Digital cable growing apace in metro China
Digital cable TV is developing at a fast clip in China, with the number of households with access to the facility having reached 60 million throughout the country, according to one estimate. The number is nearly 10 times as many as the 6.56 million homes reported to have digital cable TV by the industry watchdog, the State Administration for Radio, Film and Television (SARFT) as of end-June 2006. Digital cable TV, which offers subscribers a choice of at least 50 channels, is regarded as … [Read more...] about Digital cable growing apace in metro China
Lonely Planet travels to BBC Worldwide
London/Melbourne: BBC Worldwide has acquired Lonely Planet, the Australian-based travel information group, in a deal that will build the Lonely Planet franchise around the world. Lonely Planet was founded by owners Tony and Maureen Wheeler in 1972, and advertising guru John Singleton became a shareholder in 1999. "Joining BBC Worldwide allows us to secure the long-term future of our company within a globally recognised media group," said the Wheelers, who will retain a 25% stake. Lonely Planet, … [Read more...] about Lonely Planet travels to BBC Worldwide
Al Jazeera English reaches 100 million homes and targets US distribution
Doha, Qatar- Al Jazeera English has achieved a global viewer footprint of 100 million homes in one year since launch, and is targeting to attain broad distribution in the US market and deeper penetration in India and key markets worldwide, recruiting Phil Lawrie as Director of Global Distribution to spearhead the effort. Although Al Jazeera English is carried by major cable and satellite operators worldwide, new carriage deals for conventional platforms continue to be struck with the most recent … [Read more...] about Al Jazeera English reaches 100 million homes and targets US distribution
BBC World launch ‘The Internationalists’ trade marketing campaign
London- BBC World has launched a trade-focused multimedia marketing and communications campaign to introduce ‘The Internationalists’, a new reference to describe its audiences. In this perspective, BBC World’s viewers including business-focused professionals, as well as individuals in the fields of academia, culture, science and government, are described as “decision-drivers, avid travellers, big spenders and conscientious consumers” as well as “global … [Read more...] about BBC World launch ‘The Internationalists’ trade marketing campaign
MySpace and Network Ten launch online poll
Sydney- News Corp's MySpace.com is partnering with Network Ten's weekly political affairs program Meet the Press to interact with viewers on contentious issues in the lead-up to the federal election due to be held before the end of this year. MySpace and Ten will premiere a Meet the Press segment tagged Meet the People on Sept. 30 at 8am AEST. This will allow MySpace users to submit questions via video to politicians on a numbers of pre-determined topics including; the environment, the economy, … [Read more...] about MySpace and Network Ten launch online poll