Digital cable TV is developing at a fast clip in China, with the number of households with access to the facility having reached 60 million throughout the country, according to one estimate. The number is nearly 10 times as many as the 6.56 million homes reported to have digital cable TV by the industry watchdog, the State Administration for Radio, Film and Television (SARFT) as of end-June 2006. Digital cable TV, which offers subscribers a choice of at least 50 channels, is regarded as affordable. In general, subscribers enjoy basic channels, pay channels, information services and games. In Beijing, a viewer pays RMB28 ($US3.70) for the service each month. In Guangzhou, the monthly fee is currently RMB17 ($US2.25) but this is set to rise to RMB26 ($US3.45) with effect from Jan 1 next year. Cable TV digitalization is fastest in the more affluent coastal provinces, stretching from Shandong to Guangxi, according to Zhong Wen, Executive Editor in Chief of the Beijing-based New TV Magazine.