Starting this week, On Japan is accompanied by a partnership between CNN International Commercial (CNNIC) and the Japanese global chemical company, Asahi Kasei. This international campaign is the latest partnership between CNNIC and Asahi Kasei, and spans sponsorship of the five ‘On Japan’ TV segments, a special 30-minute program as well as digital elements. In addition, the multi-platform campaign includes native ad integration on CNN Digital which includes storytelling around Asahi … [Read more...] about Asahi Kasei embraces CNN theme week