Nielsen – While measured in a smaller subset of countries, display Internet ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year prior. Internet ads are proving to be the “diaper dandies” of the ad industry and marketers widely consider them to be rapidly growing in importance. If the medium’s rapid growth is any indication, marketers projections are on the money. Despite the rapid growth of display … [Read more...] about Television and display Internet ads dominate in 2013
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Global ad spending seen to grow 5.1% in 2012
New York – Global advertising spending in measured media is forecast to grow by 5.1 percent this year, according to analyst GroupM, down from its initial forecast of 6.3 percent late last year. In 2011, ad spending reached US$482 billion, up by 5 percent from 2010’s $459 billion, according to GroupM. The research firm also predicted that annual global ad spending in 2013 will increase by 5.3 percent to $533.2 billion. For the U.S. market, ad investment in measured media is expected … [Read more...] about Global ad spending seen to grow 5.1% in 2012
