ABS-CBN is rolling out a new standard in digital advertising in the country with the launch of the “Digital Marketing Periodic Table of Elements,” a first-of-its-kind table of digital solutions that optimizes the creation of digital campaigns for advertisers, banking on ABS-CBN’s storytelling expertise and its expanding products and services on digital. … [Read more...] about New standard in digital ads
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Global ad spending seen to grow 5.1% in 2012
New York – Global advertising spending in measured media is forecast to grow by 5.1 percent this year, according to analyst GroupM, down from its initial forecast of 6.3 percent late last year. In 2011, ad spending reached US$482 billion, up by 5 percent from 2010’s $459 billion, according to GroupM. The research firm also predicted that annual global ad spending in 2013 will increase by 5.3 percent to $533.2 billion. For the U.S. market, ad investment in measured media is expected … [Read more...] about Global ad spending seen to grow 5.1% in 2012
