Viacom18’s English entertainment channels, Colors Infinity and Vh1 join forces with Sevilla FC, to bring the highly anticipated docuseries 'Never Surrender' to audiences across the country. In an endeavor to offer exceptional content to Indian viewers, both channels will provide football enthusiasts and sports lovers with an opportunity to witness the unwavering determination, resilience, and success that has defined Sevilla FC throughout its storied existence. Chronicling the remarkable journey … [Read more...] about Colors Infinity and Vh1 to exclusively simulcast Sevilla FC’s ‘Never Surrender’ docuseries in India
Channel: Technology
QYOU Media Nominates India Digital Leader Raj Mishra to its Board of Directors
QYOU Media Inc., a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that Indian digital leader and strategist, Raj Mishra, has been added as a Nominee to join the Board of Directors of QYOU Media at the company’s shareholder meeting slated for July 17th, 2023. In addition, Mishra will immediately begin an assignment to provide strategic advisory services to the company, principally … [Read more...] about QYOU Media Nominates India Digital Leader Raj Mishra to its Board of Directors
Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall to ads in both a premium and mass environment. Research was conducted between January to April 2023, and conducted by Milieu … [Read more...] about Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
PCCW and CANAL+ forge strategic partnership to accelerate growth of Viu
PCCW Limited (PCCW) and CANAL+ Group (CANAL+) jointly announced today the formation of a strategic partnership to accelerate the growth of Viu, a leading pan-regional OTT video service with presence across Asia, the Middle East, and South Africa. As a result of the transaction, CANAL+ will become a significant minority shareholder in Viu through a staggered investment of US$300 million* which includes an initial investment of US$200 million resulting in CANAL+ holding a 26.1% stake in Viu. In … [Read more...] about PCCW and CANAL+ forge strategic partnership to accelerate growth of Viu
Media intelligence firm CARMA continues Asia expansion with Indonesia launch
Global media intelligence company CARMA has launched in Indonesia as part of its on-going expansion in Asia. CARMA Asia Managing Director, Andrew Nicholls, describes Indonesia as both an important market for existing CARMA clients, and a key growth opportunity with “a vibrant media and PR industry”. The company has named Amira Kanifah to lead business development from Jakarta. She brings over ten years’ experience in market research in Asia with companies like Nielsen and … [Read more...] about Media intelligence firm CARMA continues Asia expansion with Indonesia launch
GlobalData forecasts Malaysia SVoD household penetration to reach 41% in 2027
The household penetration of subscription video on demand (SVoD) services in Malaysia is expected to increase from 22% in 2022 to 41% in 2027, driven by the increasing consumer preference towards SVoD platforms as broadband services continue to improve in the country, forecasts GlobalData, a leading data and analytics company. GlobalData’s Malaysia Subscription Video on Demand (SVoD) Forecast (Q2 2023) reveals that SVoD subscriptions in the country will increase at a CAGR of 15% over the … [Read more...] about GlobalData forecasts Malaysia SVoD household penetration to reach 41% in 2027
