CCTV’s strategy of offering more events and more flexible packaging paid off handsomely as the national broadcaster rang up RMB6.7 billion (US$855 million) in ad revenues from its annual prime time auction for 2007—15.7% more than the previous year.The participation of more multinational advertisers and keenly sought-after packages leading up to the the 2008 Beijing Olympic Games contributed to the record result.“As CCTV bidding is the benchmark for all advertising in China, it … [Read more...] about Advertisers game for 2008 Olympics on CCTV
Channel: Genre
ESPN STAR Sports loses hotel distribution in China
Beijing - China's State Administration of Radio, Film and Television (SARFT) has limited the number of foreign TV channels in hotel rooms to just 31.ESPN STAR Sports is among the channels to lose out."ESPN STAR Sports is still in the renewal process of its landing rights and is actively working to conclude the arrangements," says a company spokesman.The 31 permitted channels are CNN, HBO, Cinemax, CNBC Asia Pacific, MTV Mandari, National Geographic Channel Asia, STAR Movies, … [Read more...] about ESPN STAR Sports loses hotel distribution in China
Court ruling could bankrupt Thailand’s iTV
Bangkok - Ordered to pay 94 billion baht (US$2.67 billion) within 45 days of the Supreme Court ruling, Thailand’s only privately-owned station iTVcould face bankruptcy. Its appeal was lost against the May 2006 ruling revoking the company’s rights to reduced concession fees and its replacement of news and educational programming with entertainment breaching the requirements of iTV’s original broadcasting licence. The concession fees had been waived under former Prime Minister … [Read more...] about Court ruling could bankrupt Thailand’s iTV
Buena Vista announces multiple deals across Asia at ATF
Singapore - Buena Vista International Television (Asia Pacific) (BVITV-AP) the international television distribution arm of Walt Disney Company announced major deals at the Asia Television Forum.BVITV signed a multi-year movie video-on-demand (VOD) IPTV agreement with Video on-Demand Channel Anytime to provide access to current and library features on Anytime channel in Australia through TransACT and Regional Internet Australia (RIA), Buddy Broadband in Thailand and TDMC in Taiwan. IPTV … [Read more...] about Buena Vista announces multiple deals across Asia at ATF
Distraction inks deal with Theatre Red
Singapore - Canada’s Distraction Formats has placed its catalogue in the hands of Singapore-based Theatre Red to develop business in this territory as well as in Hong Kong, Malaysia, Indonesia, Thailand and India. As emerging markets with a growing interest in international products, Asia will be at the forefront of Distraction’s 2007 activities.The 2003-established Theatre Red is an integrated TV production, distribution and interactive services company. Theatre Red has already … [Read more...] about Distraction inks deal with Theatre Red
Slew of new deals for Singapore’s Media
DA, Fortune Star Entertainment (HK) Limited, video and movie distributor, Innoform Media and Singapore production company, Boku Films entered into an agreement to co-produce full length Mandarin action thriller film 'Rule Number One'. Written and directed by Kelvin Tong, film is targeted to start production in mid 2007. Under the agreement, MDA and Fortune Star will co-fund with Innoform Media and Boku Films. Fortune Star will distribute the film worldwide, working closely with Innoform … [Read more...] about Slew of new deals for Singapore’s Media
