Morning 10.15am – 11am Session 1 – Keynote address by Rob Clark, Global Head of Entertainment, FremantleMedia, one of the largest creators and producers of entertainment brands in the world. Rob joined FremantleMedia’s Worldwide Entertainment division in 2003 and has managed a number of the company’s most successful global roll outs including Got Talent, The X Factor, The Farmer Wants a Wife, The Apprentice, Hole in the Wall, Let’s Dance, and Take Me Out as well as … [Read more...] about Focus on Formats
Channel: Content
Best of British
Talking to Television Asia Plus at MIPCOM 2009, BBC Worldwide’s managing director of global TV sales Steve Macallister described the market as having a very good vibe, with plenty of people coming to Cannes with an interest in doing business – compared to the air of accountability at MIPTV in April. He outlined the three main emphases for the Asia Pacific region, starting with the increase of BBCW’s format licensing and format production business in the region. “In … [Read more...] about Best of British
CASBAA 2009
According to CASBAA, the multi-channel TV industry is more competitive than ever, with a major focus on growing business while navigating the new world of online media and digital content. The mantra that pay-TV is largely recession-proof has been put to the test this year, said Jack Wakshlag, chief research officer of Turner Broadcasting in the US. “Cable networks are experiencing less negative impact than print and the traditional broadcast networks despite the current challenging … [Read more...] about CASBAA 2009
Yahoo!’s take on Spikes Asia 2009
Spikes was the region’s first shot at an Asian Advertising and Awards Festival. It was brave, inspiring, fun – the three reasons I entered this business in the first place. For those of you who couldn’t make it, I want to share my personal highlights as a delegate, a sponsor and a fan of creativity. The three-day festival was a unique opportunity to step back, stop and think about the marketing industry and its challenges in Asia. My key take-away was this: with online … [Read more...] about Yahoo!’s take on Spikes Asia 2009
Ad nauseam
THE TV industry, as in every other recession, has been putting a brave face on things with the oft-spouted, “people stay in to save money and watch more TV in a downturn.” Pay TV, similarly, loves to point out that having subscription revenues, instead of being solely reliant on advertising, makes those networks, if not recession-proof, then at least recession resistant. So if viewers are watching more TV, and pay-TV networks have their subs to fall back onto, why are broadcasters … [Read more...] about Ad nauseam
Datacraft to sponsor BBC World News’ Asia Business Report
Singapore - BBC World News announced a new sponsorship deal for its flagship business programme for the Asia-Pacific region, Asia Business Report. IT specialist Datacraft will sponsor the programme for the next three months, beginning this week. The sponsorship package includes 10" break bumper executions, alongside sponsored trailers and spot ads for the brand. Asia Business Report is BBC World News' live daily business programme, broadcast to audiences across Asia. It is the channel's first … [Read more...] about Datacraft to sponsor BBC World News’ Asia Business Report