THE TV industry, as in every other recession, has been putting a brave face on things with the oft-spouted, “people stay in to save money and watch more TV in a downturn.” Pay TV, similarly, loves to point out that having subscription revenues, instead of being solely reliant on advertising, makes those networks, if not recession-proof, then at least recession resistant. So if viewers are watching more TV, and pay-TV networks have their subs to fall back onto, why are broadcasters … [Read more...] about Ad nauseam
Channel: Content
Datacraft to sponsor BBC World News’ Asia Business Report
Singapore - BBC World News announced a new sponsorship deal for its flagship business programme for the Asia-Pacific region, Asia Business Report. IT specialist Datacraft will sponsor the programme for the next three months, beginning this week. The sponsorship package includes 10" break bumper executions, alongside sponsored trailers and spot ads for the brand. Asia Business Report is BBC World News' live daily business programme, broadcast to audiences across Asia. It is the channel's first … [Read more...] about Datacraft to sponsor BBC World News’ Asia Business Report
Disney High School Musical: China’ for summer 2010 release
Burbank/ Shanghai - The Walt Disney Company in China has announced the start of production on its third local co-production project in jtwo years, Disney High School Musical: China. Working with local partners Shanghai Media Group (SMG) and Huayi Brothers Media Corporation, the movie is planned for cinematic release in summer 2010. Under development for over a year, and created uniquely for Chinese audiences, Disney High School Musical: China is being filmed in Shanghai and features six new … [Read more...] about Disney High School Musical: China’ for summer 2010 release
Carolina Lightcap named President, Disney Channels Worldwide
Burbank - Carolina Lightcap has been promoted to president, Disney Channels Worldwide, it was announced by Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group, to whom she will report. A highly-regarded executive with more than 20 years in the media/entertainment industry, Lightcap joined The Walt Disney Company in 2000 and most recently served in the dual roles of senior vice president, Programming and Creative Affairs, Disney Channels Latin America, and … [Read more...] about Carolina Lightcap named President, Disney Channels Worldwide
Tiger Gate’s KIX and Thrill channels to launch on now TV
Hong Kong - Tiger Gate Entertainment has signed an agreement to launch its KIX and Thrill channels on PCCW's now TV platform in Hong Kong. now TV joins a rapidly growing list of leading Pay-TV operators in Asia who recognize the huge appetite for Asian action television and thriller/horror movies in the region. With the fast-paced exhilaration of KIX and heart-pounding excitement of Thrill, Tiger Gate's channels are tailor-made to meet this demand. The agreement to launch on now TV follows other … [Read more...] about Tiger Gate’s KIX and Thrill channels to launch on now TV
Thaicom inks ten-year deal Nation deal
Nonthaburi - Nation Broadcasting Corporation Public Company Limited, operator of the Nation Channel, has chosen the Thaicom 5 satellite to broadcast its channel on a free-to-air basis on the Ku-band beam. The contract period is 10 years. One of Nation's channels currently broadcasts on the DTV satellite dish on Channel 35; NBC is also planning to broadcast another channel in 2010. Presently, THAICOM has 292 television channels with various content from all over Asia, Europe, and Australia on … [Read more...] about Thaicom inks ten-year deal Nation deal