In an age when ‘engagement’ is the buzzword, advertisers are seeking new ways to actively involve their audience with their products. So programmers are progressively turning to product placement and customized branded programming to build the ‘connect’ between brand and audience. News tends to be the most regulated when it comes to the integration of advertising, although many a news channels ad sales exec must privately wish this was not the case. Publicly, though, … [Read more...] about Integrated advertising – solution or sellout?
Channel: Content
Malaysia TV flying high, but will new media take off?
Boosted by a robust economy, currently growing at about 5.5% per annum, the electronic media industries in Malaysia are thriving. Television is grabbing a larger slice of the advertising pie, at print’s expense. Media Prima Berhad (MPB), which owns all four private terrestrial channels, is healthily profitable. Dominant pay-TV platform Astro, enjoying upswings in subscriptions and revenues, is set for further expansion as it adds dozens of channels to its line-up. Media buyers are using a … [Read more...] about Malaysia TV flying high, but will new media take off?
Navigating the future
Jane Gorard Director, Marketing & Communications, BBC World The BBC is adapting its linear service to interactive offerings (for on-demand access). At the same time, it’s essential that we don’t lose sight of the established audience on traditional platforms that make up the bulk of our audience. The challenge also remains as to how to pay for this new content while the audience size remains relatively small. Live breaking news is ideal for mobile and broadband platforms as well as … [Read more...] about Navigating the future
TiVO targets Australia
Sydney/Alviso, California- The Seven Media Group will introduce TiVo to the Australian market in the first half of next year via an alliance with the digital video recorder pioneer. The platform will be available to other broadcasters and broadband content owners to create an interactive, free-to-air digital terrestrial television offering. The service will include features like SeasonPass recordings and WishList searches and will allow users to access broadband content on their TV. It will … [Read more...] about TiVO targets Australia
MediaCorp restructures top management in Programming, Productions and Promotions across Channels 5, 8 and U
Singapore- Kenneth Liang has rejoined MediaCorp as Executive Vice President, TV Programming and Production, Channel 5 from 1 June 2007. Liang will oversee the full spectrum of Network Programming and Promotions (NPP5) as well as MediaCorp Studios’ Production functions for Channel 5 currently provided by its English Entertainment Productions (EEP). Concurrently, Chang Long Jong, Deputy CEO (Television) will head TV Programming and Productions for Channels 8 & U. This unit comprises Network … [Read more...] about MediaCorp restructures top management in Programming, Productions and Promotions across Channels 5, 8 and U
BBC’s global news audiences reach record 233 million
London- The global weekly audience for the combined international news services of BBC World Service radio, BBC World television and bbcnews.com hit a record 233 million during 2006/7, up 23 million on the prior year, according to independent surveys, which also found many users use more than one service. BBC World Service's weekly radio audience estimate is a record 183 million, up 20 million from last year. BBC World, the commercially-funded international English language news and information … [Read more...] about BBC’s global news audiences reach record 233 million
