Jane Gorard Director, Marketing & Communications, BBC World The BBC is adapting its linear service to interactive offerings (for on-demand access). At the same time, it’s essential that we don’t lose sight of the established audience on traditional platforms that make up the bulk of our audience. The challenge also remains as to how to pay for this new content while the audience size remains relatively small. Live breaking news is ideal for mobile and broadband platforms as well as the traditional Cable and DTH services in the region. With BBC World currently available on 31 mobile and IPTV platforms worldwide, it is well positioned to reach out via new media platforms. BBC World News has been launched on YouTube to offer about 30 clips daily with news and analysis. Also, BBC will launch an online news VoD service later this year running with advertising via broadband for international users. User Generated Content will also have some impact, but brands such as BBC World will continue to offer an important signpost