Sydney- E! Networks and Australian interactive media company ninemsn are partnering to deliver E!'s entertainment news and lifestyle content via a new ninemsn website to launch in August 2007. Expected to reach ninemsn’s audience of eight million, the partnership marks the first time E! has licensed its brand to an online media company. The website will feature exclusive short-form content from E! and Style, with clips from E! News, Planet Gossip, Live from the Red Carpet, Wild On, Fashion … [Read more...] about E! content to be available on new ninemsn website from August

STAR, in partnership with DirecTV and BSkyB, will showcase the Championship Gaming Series (CGS), the first international professional video gaming league commencing in 2007. Contestants will compete for cash prizes and the chance to become professional gamers through a series of online competitions in CGS. Regional qualifying events will be held in October in North America, Latin America, Europe, the Middle East, Asia and Australia, followed by an international World Championship final in Los … [Read more...] about STAR to showcase international professional video gaming league Championship Gaming Series

Stockholm / Beijing– Sweden-based Bringiton and Tom Group’s Mandarin general entertainment channel China Entertainment Television (CETV) are developing Big Time Spender, a reality competition TV series on shopping. Promised to be made with Chinese audiences in mind, the series will showcase Western brands to consumers in a character-driven contest which requires strategies and relationships in shopping across China. Currently in pre-production, the partners are working with … [Read more...] about Bringiton and CETV develop reality contest Big Time Spender for China

Shanghai- FremantleMedia has partnered with China-based media communications group GroupM China, international sports and media company Kickworldwide, as well as Hunan Satellite TV to premiere Soccer Prince in August 2007. Soccer Prince is an original sports talent show developed and co-owned by FremantleMedia and Kickworldwide to seek out China’s promising young football players. Going to the grassroots level, the show will act as a talent scout to propel Chinese players into major … [Read more...] about Football talent search show Soccer Prince to debut in China this August