Shanghai- FremantleMedia has partnered with China-based media communications group GroupM China, international sports and media company Kickworldwide, as well as Hunan Satellite TV to premiere Soccer Prince in August 2007. Soccer Prince is an original sports talent show developed and co-owned by FremantleMedia and Kickworldwide to seek out China’s promising young football players. Going to the grassroots level, the show will act as a talent scout to propel Chinese players into major leagues on the international stage. GroupM is involved through its new specialist Entertainment, Sports, and Partnerships (ESP) Division which targets to develop the Chinese market for branded content and advertiser-funded programming. The talent search will take place through soccer schools and auditions in six Chinese provinces including Beijing, Guangdong, Hunan, Shanghai, Hubei and Sichuan. Selected players are taken to Changsha for coaching and assessments. Members of the selected group face elimination, with one-year apprenticeships at English Premier League football clubs Everton FC and Bolton Wanderers FC awarded to the winner and runner-up respectively.