Stockholm / Beijing– Sweden-based Bringiton and Tom Group’s Mandarin general entertainment channel China Entertainment Television (CETV) are developing Big Time Spender, a reality competition TV series on shopping. Promised to be made with Chinese audiences in mind, the series will showcase Western brands to consumers in a character-driven contest which requires strategies and relationships in shopping across China. Currently in pre-production, the partners are working with advertisers to co-develop content to integrate brands into the episodes. The winner of the contest will get to spend one million dollars in Hong Kong in a day. Ericsson Internet Payment Exchange (IPX) will provide payment and interactive services for the series via premium SMS. Recently launched in China, Ericsson’s service provides mobile payment and connectivity via SMS, MMS, WEB & WAP. Anthony Tse, President of CETV said the company has been seeking an innovative Western-format which caters better to Chinese audiences.