Singapore – Pay TV firm M2B World is revamping its business model, aimed at advertising revenues accounting for 60-70% of overall revenues. This is a departure from the company’s current subscription-based model which sees M2B charge S$30 (US$20) per month for niche content like Korean drama, anime, and some movies-on-demand. M2B World Asia Pacific recently inked a five-year partnership with major fashion programming provider Videofashion Networks. The deal promises Made-for-Asia … [Read more...] about Ads, not subs, new focus for M2B
Channel: Content
Message to marketers: Friends are the hot new communication channel
Young people’s relationship with brands has been changed forever, according to the Circuits of Cool/Digital Playground study. Friends are now the most relevant, most engaging, most targeted channels of communication available to marketers, it says. Friends, as much as brands, have the power to confer credibility onto a product. Giving tips on how media content will be most effective online, the report says content must not try to interrupt young people’s passion for communication and … [Read more...] about Message to marketers: Friends are the hot new communication channel
Linear TV still grabs the world’s youth but UGC is ‘overblown’
Despite remarkable advances in communication technology, kids and young adults around the world still enjoy traditional past-times like listening to music, watching DVDs and going to the cinema. They still like linear TV, but appointment viewing is all but dead. They are receptive to compelling content delivered by mobile devices- as long as it’s free. And the impact of User Generated Content has been overblown. These are among the conclusions of Circuits of Cool/Digital Playground, hailed … [Read more...] about Linear TV still grabs the world’s youth but UGC is ‘overblown’
CASBAA applauds Singaporean government’s non-intervenion in exclusive pay TV carriage deals
Hong Kong– The Cable & Satellite Broadcasting Association of Asia (CASBAA) commended the Singapore government for not intervening in exclusive carriage agreements in the country’s pay-TV industry. New IPTV service provider SingTel’s appeal to have cabler StarHub provide wholesale access to key content had been initially rejected by the Media Development Authority of Singapore on May 10, 2006 on grounds that the latter’s deals do not necessarily restrict competition in the … [Read more...] about CASBAA applauds Singaporean government’s non-intervenion in exclusive pay TV carriage deals
StarHub’s Sensasi channel to go on air from August 6
Singapore- Triple-play service provider StarHub will launch dedicated Malay entertainment channel, Sensasi (‘sensation’ in Malay) on the StarHub Digital Cable Channel 40 from 7pm on August 6, 2007. The launch follows the announcement earlier in the month that Sensasi will be packaged and developed by partner, Content Network Asia. Sensasi will carry at least 6 hours of first run shows and 18 hours of programming daily, with key programmes being aired in primetime hours of 8 – … [Read more...] about StarHub’s Sensasi channel to go on air from August 6
MTV India rebrands and launches new shows
Mumbai– MTV India has rebranded for ‘My Generation’ with the new tagline ‘It’s My MTV’ to highlight interactivity and personalization as drivers for the brand. The rebranding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. For television, MTV will feature five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes, new reality show MTV iSuperstar as well as new … [Read more...] about MTV India rebrands and launches new shows