Singapore – Airing on AXN from Friday March 30 2007, a new lifestyle show has been tailored as an integrated advertising solution to incorporate and showcase the client's newest consumer gadgets, games, movies and music.Audiences will see the client's brand and products incorporated into the storyline.The client? Sony. Described as one of the latest branded entertainment properties of Sony to bring together Chairman and CEO Howard Stringer's 'Sony United' message, the … [Read more...] about New AXN show cross-promotes ‘Sony Style’
Channel: Companies
Jain departing Disney India
Mumbai- Rajat Jain, Managing Director, The Walt Disney Company (India) Private Limited is leaving to pursue new opportunities after spending almost three years with Disney. Andy Bird, President, Walt Disney International said, "Rajat came in at the very start and has laid a strong foundation for growth for The Walt Disney Company in India. International expansion and growth of the Disney brand in India is a key priority. We see enormous opportunity to accelerate the growth of our … [Read more...] about Jain departing Disney India
BBC international channels’ sales teams unite as BBC Worldwide hires BVITV’s Steve Macillister
London/Singapore- Today, April 2, sees the BBC present a new, single face for all its international channels following the February 23 announcement of a merger between the airtime and distribution sales teams of BBC World and BBC Worldwide Global Channels.It has been a seamless transition to the new order, which comes into effect today, according to BBC insiders. Underscoring the benefits of the merger, a BBC source said, "This makes us a very much stronger proposition. Instead of having … [Read more...] about BBC international channels’ sales teams unite as BBC Worldwide hires BVITV’s Steve Macillister
Media Prima completes acquisition of Big Tree Outdoor
Kuala Lumpur- Shareholders of Media Prima Berhad (MPB), Malaysia's dominant broadcaster, have approved the acquisition of Big Tree Outdoor Sdn Bhd (BTO), the country's leading out of home advertising company. MPB had announced it would acquire BTO for RM140.6 million (US$40.7 million). BTO will spearhead MPB's expansion into outdoor following MPB's recent acquisitions of outdoor companies UPD Sdn Bhd and The Right Channel Sdn Bhd. … [Read more...] about Media Prima completes acquisition of Big Tree Outdoor
Higher learning On-air, on-line and on-the-ground, industry partners are joining forces to heighten awareness of High- Definition TV.
Improving the viewer experience? Or simply selling more HD TV sets and services? It’s hard not to be cynical when take-up of HD doesn’t come cheap. Apart from needing an HD-ready TV set, currently starting at over US$700, HD set-top boxes are around $200, and, in Singapore for example, StarHub’s HD Plus service costs around $10 per month for two channels: Discovery HD and National Geographic Channel – on top of subscribing to a minimum of 3 StarHub Digital Cable Basic … [Read more...] about Higher learning On-air, on-line and on-the-ground, industry partners are joining forces to heighten awareness of High- Definition TV.
Jain to quit as MD of Disney in India
Mumbai: Rajat Jain managing director, The Walt Disney Company (India) Private Limited has decided to leave the Company to pursue new opportunities after spending almost three years with the Company. Andy Bird president, Walt Disney International said, “Rajat came in at the very start and has laid a strong foundation for growth for The Walt Disney Company in India. We would like to thank Rajat for his role in establishing the business to where it is today, and wish him well in … [Read more...] about Jain to quit as MD of Disney in India
