Singapore – Airing on AXN from Friday March 30 2007, a new lifestyle show has been tailored as an integrated advertising solution to incorporate and showcase the client's newest consumer gadgets, games, movies and music.
Audiences will see the client's brand and products incorporated into the storyline.
The client? Sony. Described as one of the latest branded entertainment properties of Sony to bring together Chairman and CEO Howard Stringer's 'Sony United' message, the half-hour weekly entertainment program, divided into six segments, integrates technologies, clips from the latest Sony movies, Sony BMG music artistes and releases, as well as gaming.
"SonyStyle is the ideal programme to present the latest Sony products and technologies in a lifestyle manner," said Kazuo Nakai, Managing Director of Sony Electronics Asia Pacific. "This hip and lively magazine show is not only for the tech enthusiasts, it also appeals to the mass audience who wants to be in touch with the latest Sony gadgets and technologies in town without the technical jargon. The Gadgets in Style segment reflects the actual lifestyle benefits of Sony products to the audience."