Given the tight restrictions on foreign-owned channels operating in China, specially news channels (as Rupert Murdoch found to his cost some years back), how do you build your brand in that complex and politically sensitive market? MediaCorp’s Channel NewsAsia thinks it’s found the solution— by targeting provincial areas as well as major cities and towns; and with a much greater emphasis on Asian coverage than its English-language rivals. “Channel NewsAsia’s unique … [Read more...] about Making news in China
Channel: Companies
Hey good looking
Crime and Punishment Based in Rome, Elena Frova creative director Fox International Channels Italy, not only oversees a portfolio of channel brands, but was part of the team that conceptualized and developed the branding, on-air presentation and programming for FoxCrime and FoxLife. The former made its Asian debut on StarHub Digital Cable in Singapore, and was just joined by brother channel FX. “We did have moral codes to consider when creating FoxCrime,” explains Frova. “We … [Read more...] about Hey good looking
From Australia to the Asia Pacific
For an international channel that was rebranded last August, Australia Network has come a long way. The cable/satellite service (formerly ABC Asia Pacific) reaches 15 million homes in more than 40 countries as well as 200,000 hotel rooms and is watched, on average, by 1.1 million viewers per month. In addition, the channel is available in 10 million homes in 22 major cities in India, thanks to a distribution agreement with Setpro Holdings, an arm of the TV18 Network. “India is the most … [Read more...] about From Australia to the Asia Pacific
CNBC puts Australia on global platform as its programming is revamped
Singapore/Sydney – The March 26 debut of Squawk Australia, a one-hour daily business news show produced by CNBC Asia Pacific’s newly established Sydney bureau, neatly coincides with a relaunch of much of CNBC’s programming in Asia and Europe.For competitive reasons, CNBC Asia Pacific President Jeremy Pink was coy about the changes, but he referred to them as a ‘revamp’ of the schedule and an enhanced global programming strategy of Following the Money as the Markets … [Read more...] about CNBC puts Australia on global platform as its programming is revamped
Making Learning Fun
From a purely cynical standpoint, producing programming that is educational is not only what’s expected of the brand, but a strong marketing tool when it comes to driving sales of Disney content, channels and the brand worldwide. And the emerging popularity of preschool programming in Asia would seem the ideal way to capture viewers while they’re young and exploiting their ‘pester power’ as their consumer appetite grows. But upon meeting Nancy Kanter, Disney’s … [Read more...] about Making Learning Fun
Discovery undergoes major restructuring – top executives leave
Silver Spring, MD – David M. Zaslav, president and CEO of Discovery Communications, has implemented a number of personnel and structural changes. Senior executives including Discovery Networks US President Billy Campbell, whose position has been removed; heads of … [Read more...] about Discovery undergoes major restructuring – top executives leave