Hong Kong- Millions of Asians will be transformed into voracious consumers of pay-TV, digital TV and broadband over the next five to eight years, according to a new study of the region’s booming media and entertainment industries. The combined annual revenues of pay-TV and broadband businesses in Asia are predicted to jump from US$44 billion to US$102 billion by 2015. Total pay-TV subscribers, which reached 255 million last year, will climb to 381 million by 2011 and 446 million by 2015, according to Media Partners Asia, which surveyed 16 territories in the region. That means pay-TV penetration would grow from just under 40% of TV homes in 2006 to more than 50% by 2011 and almost 55% by 2015. Digital pay TV subs are projected to rocket from 27.6 million to 146.5 million in 2011 and 219 million by 2015. By then, almost 50% of pay-TV households will have a digital STB, versus just 11% in 2006.