Disney Channel’s High School Musical 2 (HSM 2) premiered in Australia on Sept. 22, delivering an average audience of 313,976 to rank as the highest rated movie ever telecast in subscription TV homes. That marked a 134% increase on the average audience that High School Musical’s debut achieved in June 2006. HSM 2 is the top rated telecast of any kind with children in subscription TV homes with an average audience of 180,270 children aged 5-15, a 166% increase in children’s … [Read more...] about Disney’s High School Musical 2 tops ratings in Australia and Taiwan
Channel: Companies
Thinking global, acting local for High School Musical 2
OverviewBased at the regional headquarters in Hong Kong, Simon George is responsible for directing the marketing strategies for Disney channelsacross the region, and overseeing the development of television franchises by working closely with other divisions of The Walt DisneyCompany. He joined the Company from Cartoon Network in October 2006 with extensive experience in marketing, brand management and commercial exploitation. His first major project in Asia -franchise management for the … [Read more...] about Thinking global, acting local for High School Musical 2
BBC World launch ‘The Internationalists’ trade marketing campaign
London- BBC World has launched a trade-focused multimedia marketing and communications campaign to introduce ‘The Internationalists’, a new reference to describe its audiences. In this perspective, BBC World’s viewers including business-focused professionals, as well as individuals in the fields of academia, culture, science and government, are described as “decision-drivers, avid travellers, big spenders and conscientious consumers” as well as “global … [Read more...] about BBC World launch ‘The Internationalists’ trade marketing campaign
Documentaries on carbon trading and a psychopath secure funding
Sydney- A carbon trading deal between California Governor Arnold Schwarzenegger and the Governor of Indonesia's Aceh province and an investigation into the mind of a psychopath are among the subjects of documentaries which secured funding this month from Film Finance Corporation Australia, Australia's ABC-TV and international broadcasters. The Burning Season from director/writer/co-producer Cathy Henkel and co-producing partner Jeff Canin tracks the race by Dorjee Sun to broker a carbon trading … [Read more...] about Documentaries on carbon trading and a psychopath secure funding
Al Jazeera English reaches 100 million homes and targets US distribution
Doha, Qatar- Al Jazeera English has achieved a global viewer footprint of 100 million homes in one year since launch, and is targeting to attain broad distribution in the US market and deeper penetration in India and key markets worldwide, recruiting Phil Lawrie as Director of Global Distribution to spearhead the effort. Although Al Jazeera English is carried by major cable and satellite operators worldwide, new carriage deals for conventional platforms continue to be struck with the most recent … [Read more...] about Al Jazeera English reaches 100 million homes and targets US distribution
Off the Fence’s new Singapore office to be led by Tony Chow
Amsterdam- Independent production and distribution company, Off the Fence, will open a dedicated office in Singapore to be led by Tony Chow. In pursuing the strategy to take its production bases worldwide as well as to utilize and develop local talent while adopting a global outlook, the Singapore office continues the Off the Fence’s expansion which also saw an office being opened in Cape Town, South Africa recently. As Director of Off the Fence Singapore, Chow will manage the strategic … [Read more...] about Off the Fence’s new Singapore office to be led by Tony Chow