Hong Kong – Broadcaster TVB is poised to extend its reach in China after being granted an advertising license by Beijing. This means TVB can operate a wholly-owned advertising firm that sells airtime directly to mainland enterprises, thus cutting out the middlemen who represented the network, Media Partners Asia reported. That firm, Gang Shi Multimedia Co. will be based initially in Guangzhou and eventually expand to other cities. "This should enable TVB to generate some upside … [Read more...] about TVB entering the ad business in mainland China
Channel: Broadcaster
2006 December – 11/12/2006 – 17/12/2006
Television Asia's Executive News11 December 2006 Japan achieves nationwide digital reachJapan - All 47 prefectures in Japan can now receive digital terrestrial broadcasts, completing the switch that started in December 2003 with Tokyo, Osaka and Nagoya metro areas. Eight prefectures in Kyushu were the last areas to be converted.The milestone was marked by a ceremony in Tokyo attended by government officials, celebrities and broadcasting execs. Japanese Prime Minister Shinzo Abe voiced his … [Read more...] about 2006 December – 11/12/2006 – 17/12/2006
2006 December – 4/12/2006 – 10/12/2006
Television Asia's Executive News04 December 2006 Korean channels top terrestrials at 11th Asian TV Awards CNN & Discovery best cable & satellite channelsSingapore - Seoul Broadcasting System (SBS), Korean Broadcasting System (KBS) and Munhwa Broadcasting Corporation (MBC) topped the terrestrial channels at the Asian TV Awards 2006 held Nov 30 at Suntec Ballroom, Singapore. SBS were Terrestrial Channel of the Year, with KBS as runner-up and MBC highly commended.CNN International were … [Read more...] about 2006 December – 4/12/2006 – 10/12/2006
Advertisers game for 2008 Olympics on CCTV
CCTV’s strategy of offering more events and more flexible packaging paid off handsomely as the national broadcaster rang up RMB6.7 billion (US$855 million) in ad revenues from its annual prime time auction for 2007—15.7% more than the previous year.The participation of more multinational advertisers and keenly sought-after packages leading up to the the 2008 Beijing Olympic Games contributed to the record result.“As CCTV bidding is the benchmark for all advertising in China, it … [Read more...] about Advertisers game for 2008 Olympics on CCTV
2007 January – 29/01/2007 – 04/02/2007
EVERYTHING YOU NEED TO KNOW ABOUT THE ASIAN TELEVISION BUSINESS. FROM THE PUBLISHERS OF TELEVISION ASIA, TELEVISION ASIA'S EXECUTIVE NEWS - DIRECT TO YOUR DESKTOP EVERY MONDAY MORNING.Television Asia's Executive News29 January 2007 ESPN STAR Sports loses hotel distribution in ChinaBeijing - China's State Administration of Radio, Film and Television (SARFT) has limited the number of foreign TV channels in hotel rooms to just 31.ESPN STAR Sports is among the channels to lose … [Read more...] about 2007 January – 29/01/2007 – 04/02/2007
2007 January – 22/01/2007 – 28/01/2007
EVERYTHING YOU NEED TO KNOW ABOUT THE ASIAN TELEVISION BUSINESS. FROM THE PUBLISHERS OF TELEVISION ASIA, TELEVISION ASIA'S EXECUTIVE NEWS - DIRECT TO YOUR DESKTOP EVERY MONDAY MORNING. Television Asia's Executive News22 January 2007Aiello named STAR CEO as Guthrie 'resigns'Hong Kong - Paul Aiello succeeds Michelle Guthrie as Chief Executive Officer of STAR, effective March 1 2007.Although announced as a resignation "for personal reasons", sources say Guthrie was forced … [Read more...] about 2007 January – 22/01/2007 – 28/01/2007
