Kuala Lumpur- Shareholders of Media Prima Berhad (MPB), Malaysia's dominant broadcaster, have approved the acquisition of Big Tree Outdoor Sdn Bhd (BTO), the country's leading out of home advertising company. MPB had announced it would acquire BTO for RM140.6 million (US$40.7 million). BTO will spearhead MPB's expansion into outdoor following MPB's recent acquisitions of outdoor companies UPD Sdn Bhd and The Right Channel Sdn Bhd. … [Read more...] about Media Prima completes acquisition of Big Tree Outdoor
Channel: Broadcaster
China to launch High Def broadcasts in October
Beijing- China Central TV, the national broadcaster, will start broadcasting high-definition programs in October, and the Chinese standard on terrestrial digital broadcasting will be implemented in August, according to Zhang Haitao, deputy director of the State Administration of Radio, Film and Television (SARFT). At the opening of the 15th China Content Broadcasting Network exhibition, Zhang said SARFT had formed six working groups in cooperation with several other … [Read more...] about China to launch High Def broadcasts in October
Mixed fortunes for Hindi entertainment
Ever since market leader Star Plus announced the third edition of Kaun Banega Crorepati (KBC), the Indian version of Who Wants To Be A Millionaire, there has been a shake-up in the Hindi general entertainment genre. The return of KBC in late January, with a new anchor in Hindi movie superstar Shah Rukh Khan, resulted in the removal of a bunch of familyoriented drama serials from the 9-10pm Monday-Thursday slot. While Star Plus is seeking to revive its magic, distancing itself from the nearest … [Read more...] about Mixed fortunes for Hindi entertainment
Bidding opens for Olympics Internet and mobile rights in China
Beijing- The International Olympic Committee has launched a tendering process for the sale of Internet and mobile phone platform rights in mainland China for the Beijing Olympics. The IOC had already sold free to air TV rights in China to broadcaster CCTV. Deadline for bids is April 18. Reuters reports revenues from broadcasting and new media rights for the 2010 and 2012 Olympics have already risen 40% from the previous two Games package, which includes the Beijing Olympics, and will exceed … [Read more...] about Bidding opens for Olympics Internet and mobile rights in China
CCTV adopts Snell & Wilcox’s switcher for Olympics coverage in 2008
Beijing– China Central Television (CCTV) will use Snell & Wilcox’s Kahuna SD/HD multi-format production switchers on OB vans for live HD coverage of key sports events including the Beijing 2008 Olympics for which CCTV is the principal broadcaster. CCTV previously acquired a Kahuna switcher for its sports studio to mix SD and HD content for coverage of the 2006 FIFA Football World Cup. The Kahuna production switcher offers simultaneous SD and HD operations in the same mainframe … [Read more...] about CCTV adopts Snell & Wilcox’s switcher for Olympics coverage in 2008
Making news in China
Given the tight restrictions on foreign-owned channels operating in China, specially news channels (as Rupert Murdoch found to his cost some years back), how do you build your brand in that complex and politically sensitive market? MediaCorp’s Channel NewsAsia thinks it’s found the solution— by targeting provincial areas as well as major cities and towns; and with a much greater emphasis on Asian coverage than its English-language rivals. “Channel NewsAsia’s unique … [Read more...] about Making news in China
