The Ministry of Information & Broadcasting (I&B) in India permitted 77 private satellite TV channels in 2009 to uplink/downlink under guidelines, taking the total number of channels to 512. Of these 249 are news channels and 263 are non-news channels. This increase in the number of channels continues to pose deeper challenges for advertisers and media agencies. The fragmentation splits audience media consumption, calling for astute planning solutions which allow for better targeting and focused … [Read more...] about Fragmentation lessens upside of growth
Channel: Broadcaster
Microsoft and MediaCorp enter strategic partnership to create new online portal
Singapore - Microsoft and MediaCorp announced a strategic partnership to launch an online portal that will combine the best from the worldwide leader in global software, services and solutions and Singapore's leading media company. To be launched in the second quarter of 2010, xinmsn (http://www.xinmsn.com) will feature entertainment and lifestyle offerings currently on the websites of Microsoft's MSN Singapore and MediaCorp. It will be bilingual in English and Mandarin, housing both global and … [Read more...] about Microsoft and MediaCorp enter strategic partnership to create new online portal
Hindi channel Colors to launch on Sky
New Delhi - India's Hindi general entertainment channel Colors, owned by Viacom18 Media, will launch on the UK's Sky platform, according to a statement. Viacom18 is a joint venture between Viacom Inc. and leading Mumbai-based broadcasting group Network18. Featuring a mix of fiction and other programming, Colors will be available free-to-air at launch and then subsequently added to the View Asia package. The UK launch follows the US launch in January of the channel rebranded stateside as Aapka … [Read more...] about Hindi channel Colors to launch on Sky
Asian Side of the Doc: first co-production meeting in Hong Kong, 22 to 24 March 2010
The decision-makers who will be present in Hong Kong are: Bradley Richard (All3Media), Schreiner Claudia (ARD/MDR), Herrmann Alec, Huillard-Khan Christilla, Reisen Christine, Rozat Jean, (Arte France), Guger Astrid (Autlook Films), Fraser Nick (BBC4), Mykura Hamish (C4), Hoffmann Meyer Mette (DR), Derosier Pouchou Catherine (Musée du Louvre), Tomter Tore (NRK), Woods Samantha (Orange), Grabner Franz (ORF), Leguebe Wilbur (RTBF), Roca Pere (RTVE), Arno Axel (SVT), Carrera Victor (TV3 - Television … [Read more...] about Asian Side of the Doc: first co-production meeting in Hong Kong, 22 to 24 March 2010
NHK merges NEP, MICO
Tokyo - NHK's international business arm, Media International Corporation (MICO), is to merge with NHK's main program-making subsidiary, NHK Enterprises, Inc., (NEP). The MICO-NEP merger is part of NHK's reorganization of its affiliates to strengthen the NHK group's international operations. NEP produces programs in a wide range of genres and forms the core of NHK's domestic content business. MICO has a record of success in marketing NHK programs overseas and in acquiring overseas programs for … [Read more...] about NHK merges NEP, MICO
MCOT anticipates bigger new media revenue
Bangkok - Broadcaster MCOT expects its new media business to generate revenue of at least 500 million baht (US$15 million) this year, reports the Bangkok Post. MCOT president, Tanawat Wansom says that plans to expand its satellite TV business and website, and to launch digital mobile TV, will drive revenue. Revenue from new media was modest last year at about 100 million baht (US$3 million). But the figure would increase significantly this year, he said. MCOT, the operator of Modern Nine TV, … [Read more...] about MCOT anticipates bigger new media revenue