Astro delivers multiscreen via Elemental Cloud
As one of the leading integrated consumer media entertainment groups in Malaysia and Southeast Asia, Astro focuses on providing its customers with a variety of pay-TV, radio and digital media content. Headquartered in Kuala Lumpur, Astro’s substantial customer base of 4.2 million reaches more than 60% of Malaysian viewers. Astro offers more than 180 broadcast TV channels, including 48 HD channels, delivered via Direct-To-Home (DTH) satellite TV, IPTV and OTT platforms. Recently, Astro began moving towards a software-based approach for its video delivery workfl ow with innovative solutions to keep up with industry trends and consumer demands. Television Asia Plus analyses the seamless and yet advanced cloud technology that Astro deployed. K. Dass reports.