Singapore – Lotus Channel, targeting women aged 25-45, is looking to roll out in Southeast Asia first, followed by South Asia and North Asia – excluding China and Japan. Gregg Creevey, one of the channel’s founders along with May Lee and a number of unnamed partners, says the 24-hour linear Lotus Channel is looking to launch in the second quarter of 2008. Creevey says the channel is sourcing between 700-1,000 hours of content, across various genres, to mirror the … [Read more...] about Southeast Asia start for Lotus Channel in second quarter
Satellites
ESPN STAR Sports to offer mobile cricket content from India’s tour of Australia
Singapore – ESPN STAR Sports (ESS) has acquired mobile rights to the Indian cricket team’s ongoing tour of Australia which features 4 test matches, 15 ODIs and a Twenty20 International from Cricket Australia, to be exclusively available on mobileESPN and STAR Sports Mobile. It is the first time that a “comprehensive range” of mobile content from cricket played in Australia will be available on mobile in India. mobileESPN and STAR Sports Mobile will provide video clips, … [Read more...] about ESPN STAR Sports to offer mobile cricket content from India’s tour of Australia
Airtel and STAR India in 2-year strategic partnership
New Delhi / Mumbai - Airtel and STAR India have entered into a two-year strategic agreement with the latter to receive the former’s committed advertising outlay for the 24 months at a mutually-negotiated rate with inflation protection. Under the agreement, STAR and Airtel will jointly develop key properties to promote music across various audience segments, with the latter able to provide inputs to the creation of specific properties that will appeal to its customers. Both will also focus … [Read more...] about Airtel and STAR India in 2-year strategic partnership
ESPN STAR Sports opens tender process for TV broadcast rights for ICC events
Singapore – ESPN STAR Sports (ESS), ICC’s global Broadcast & Production Partner, has opened the tender process for the TV broadcast rights for International Cricket Council (ICC) events from 2008 – 2011. Late 2006, ESS’ affiliate, EML, was awarded the exclusive global telecast rights by the ICC for all events from 2007 to 2015, including the ICC Champions’ Trophy in Pakistan (2008), the 2nd edition of the ICC World Twenty 20 in England (2009), ICC Champions’ … [Read more...] about ESPN STAR Sports opens tender process for TV broadcast rights for ICC events
Mark Taylor named as VP, International Ad Sales, AETN International
New York / London – AETN International has appointed Mark Taylor as Vice President, International Ad Sales. Based in AETN's London office, Taylor is responsible for developing international ad sales strategies for AETN channel brands including The History Channel, The History Channel HD, A&E, The Biography Channel and Crime & Investigation Network. He will drive local ad sales in Asia, Europe and Latin America as well as cultivate pan-regional and global ad sales activity for AETN channels … [Read more...] about Mark Taylor named as VP, International Ad Sales, AETN International
Soumitra Saha replaces Ian Diamond as SVP and GM of TENA
Hong Kong – Soumitra “Sunny” Saha has been promoted as Senior Vice President and General Manager of Turner Entertainment Networks Asia (TENA), replacing Ian Diamond who has resigned after seven years at the helm of TENA and 13 with Turner. Saha assumes responsibility for the overall development of Turner’s entertainment brands including Boomerang, Cartoon Network, POGO and Turner Classic Movies (TCM) in Asia Pacific. He will lead the group in its business strategy of … [Read more...] about Soumitra Saha replaces Ian Diamond as SVP and GM of TENA
