Hong Kong – The online display advertising market in China jumped by 14% in the third quarter of 2007, reaching RMB 2.6 billion ($US348 million), with total online ad revenues for the year to date topping $885 million. That’s according to the latest AdRelevance report from Nielsen Online, which tracks and analyses online advertising, industry trends, advertiser activities and campaigns. The online display ad market was worth $228 million in the first quarter and $308.2 million in the … [Read more...] about Online advertising booming in China
Platforms
New media – the challenges and opportunities
THERE is no doubt that the digital revolution is transforming both society and the media industry. Technology has encroached upon all aspects of our daily lives. People watching television now have more choice not just on what they watch, but how they watch it. The proliferation of content and viewing platforms has led to the rise of the ‘my-time’ generation; the consumer who wants media in their own time and on their own terms. Advances in technology have given the consumer more … [Read more...] about New media – the challenges and opportunities
Indian broadcasting embraces the digital revolution
While TV advertising has really benefited from the country’s economic growth within the last few years, it now seems to be the turn of TV subscription to take off in a big way with the advent of new access technologies. Whether it’s the digitization of cable TV services, the introduction of conditional access system (CAS), or IPTV and DTH, investments are pouring in for the creation of new infrastructure and the existing one’s upgrade. There is an ample evidence of India … [Read more...] about Indian broadcasting embraces the digital revolution
Tower of Babelgum
Simply put, what is Babelgum, and how was it born? The Babelgum network features content spanning film, news, sports, documentaries, music videos and concerts, lifestyle and trends, animation and scripted programs. Babelgum is the brainchild of Silvio Scaglia, founder and former CEO of Italian telecommunications company Fastweb, the first company to commercially implement IPTV on a ‘closed network’ in Europe. Silvio saw the potential to extend the flexibility, capacity and … [Read more...] about Tower of Babelgum
Striving for the BesTV
As the worlds of broadcasting and telecommunications move towards convergence, SMG is expanding to meet the emerging opportunities of the digital media sector. Earlier this year, SMG made its intentions quite clear: “The aim is to make Shanghai the biggest IPTV network in the world”, said DaZhong Zhang, VP – Shanghai Media Group and CEO of the IPTV venture. BesTV’s Chief Operating Officer Huaiyu Li told Television Asia: “We are currently offering these services in … [Read more...] about Striving for the BesTV
Digital cable growing apace in metro China
Digital cable TV is developing at a fast clip in China, with the number of households with access to the facility having reached 60 million throughout the country, according to one estimate. The number is nearly 10 times as many as the 6.56 million homes reported to have digital cable TV by the industry watchdog, the State Administration for Radio, Film and Television (SARFT) as of end-June 2006. Digital cable TV, which offers subscribers a choice of at least 50 channels, is regarded as … [Read more...] about Digital cable growing apace in metro China
