London - BBC World has launched a global print and online consumer advertising campaign to support the channel’s flagship World News Today hour-long news programs which are broadcast during morning and evening primetimes across all time zones. World News Today delivers breaking news and updates on global events, analysis, and interviews. The campaign, created by RedBee Media in London, leads with the strapline BBC World News - Your Guide To The World. The advertisements feature images of … [Read more...] about BBC World launches global print and online campaign for World News Today
Platforms
Internet in Taiwan on the rise, says Yahoo
Taipei – Internet penetration among 15-39 year olds in Taiwan has hit 74% and will continue to rise, according to executives from Yahoo Kimo Taiwan. Of Taiwan’s 12.5 million Internet users, 10 million are frequent users – up from 3 million in 1998. Amongst the 15-39 demographic, TV is the only medium to exceed the Internet’s popularity, with other media experiencing some decline in share since 2003. Newspapers, still the most popular advertising medium, have seen a 7% … [Read more...] about Internet in Taiwan on the rise, says Yahoo
CASBAA to focus on mobile technologies and pay-TV advertising in 2008
Hong Kong – CASBAA will focus on the increasing impact of mobile technologies and the further development of pay-TV advertising in 2008, said Marcel Fenez, Global Managing Partner, Entertainment and Media Practice of PricewaterhouseCoopers, who was re-elected for a two-year term as Chairman at the 2007 AGM in Hong Kong. Recommendations from the CASBAA Council of Governors include the need for CASBAA to step up initiatives in India and China; continue engagement with regulatory authorities … [Read more...] about CASBAA to focus on mobile technologies and pay-TV advertising in 2008
Asia’s first Nokia WiFi Zone boards public buses in Singapore
Singapore – Asia Pacific’s first Nokia WiFi Zone will roll out in Singapore on 12 public buses to provide free wireless Internet access to commuters from Nov 25. The WiFi buses are part of Nokia’s initiative to provide consumers with access to high-speed Internet connection on the go. Chris Carr, General Manager of Nokia Singapore, says, “We see the launch of the Nokia WiFi Zone initiative (as) a natural extension of our goal to connect people - to the Internet, to their … [Read more...] about Asia’s first Nokia WiFi Zone boards public buses in Singapore
Microsoft takes a stake in Facebook – now what?
Microsoft’s purchase of a 1.6% stake in social networking site Facebook for $US 240 million has been welcomed by advertisers in Asia and hailed by some analysts as a landmark deal for Microsoft. As part of the deal, Microsoft, Facebook’s advertising partner in the US, becomes the exclusive advertising platform for Facebook worldwide. “We believe it will make advertising on Facebook more available to advertisers,” said Pauline Chu, General Manager, Carat Media Services … [Read more...] about Microsoft takes a stake in Facebook – now what?
Online advertising booming in China
Hong Kong – The online display advertising market in China jumped by 14% in the third quarter of 2007, reaching RMB 2.6 billion ($US348 million), with total online ad revenues for the year to date topping $885 million. That’s according to the latest AdRelevance report from Nielsen Online, which tracks and analyses online advertising, industry trends, advertiser activities and campaigns. The online display ad market was worth $228 million in the first quarter and $308.2 million in the … [Read more...] about Online advertising booming in China