Following the acquisition of influencer marketing platform, Chtrbox by QYou Media Inc, The Q India announces the launch of BharatBox along with Chtrbox as India’s first integrated marketing platform powering brands to reach consumers in Tier 2 and Tier 3 Indian cities across television, digital platforms and social media. BharatBox will focus on delivering content from India’s most popular non-metro creators across television and digital. The platform will combine the strength and reach of … [Read more...] about The Q India and Chtrbox launch BharatBox
Platforms
BARC India launches new ad campaign #MeasuringMoments
Whether it’s a sport that makes viewers sit on the edge of their seats, or the comeback of a mythological show that brings families together, both young and old, BARC India in its latest Ad Campaign, highlights that while it is capturing data to report What India Watches™, this data is also measuring and is reflective of moments that touch all our lives and emotions and further reinforces that viewers are deeply connected and engaged with the medium. BARC India has been at the helm of … [Read more...] about BARC India launches new ad campaign #MeasuringMoments
How China’s top social media platform Weibo is diversifying its offerings through content
More than just being one of China’s top social media platforms, Weibo has been expanding its offerings to cater to its 530 million monthly active users and Chinese video content creators. One of its efforts in terms of expansion is through licensing short video content as an attempt to seek out alternative opportunities for Weibo and its Chinese content creators. Jennie So, the General Manager of Weibo International Department told Television Asia Plus that Weibo, as a middleman, … [Read more...] about How China’s top social media platform Weibo is diversifying its offerings through content
Gordon Ramsay and Fox Entertainment form leading new worldwide production venture Studio Ramsay Global
Award-winning chef, restaurateur and presenter Gordon Ramsay and FOX Entertainment are jointly forming STUDIO RAMSAY GLOBAL, a new production entity co-owned between the two that will develop, produce and distribute culinary and lifestyle programming for FOX, its ad-supported streaming platform, Tubi, and platforms worldwide. In doing so, STUDIO RAMSAY GLOBAL will acquire 100% of Ramsay’s current television business, Studio Ramsay, with FOX funding the purchase. The announcement was made by … [Read more...] about Gordon Ramsay and Fox Entertainment form leading new worldwide production venture Studio Ramsay Global
Screen iL selects SeaChange as technology partner to launch streaming platform featuring Israeli TV and film content
A new streaming service, Screen iL, targeting Israeli expatriates and consumers worldwide with an appetite for native Israeli film and TV content, has launched globally online. The service concept was developed by Stream iL Communications, Ltd., a company co-founded by prominent media professionals in the Israeli and global media industry – they are Moshe Edery, chairman; Ben Berner, CEO; and Albertino (Tino) Matalon, CMO/CFO. The new premium streaming service, built for Screen iL by … [Read more...] about Screen iL selects SeaChange as technology partner to launch streaming platform featuring Israeli TV and film content
Tata Sky Binge delivers aggregation across 11 streaming apps, powered by ThinkAnalytics
Tata Sky, one of India's leading content distribution platforms, is delivering OTT aggregation with the introduction of Tata Sky Binge. ThinkAnalytics’ Think360 cloud-based personalized content discovery and viewer engagement platform is now live on Tata Sky’s Binge Fire TV Stick service and Binge mobile app. Binge subscribers now benefit from personalized recommendations across 11 premium streaming apps as well as thousands of titles from the Tata Sky VOD library, including all TV shows aired … [Read more...] about Tata Sky Binge delivers aggregation across 11 streaming apps, powered by ThinkAnalytics